Showmen's Trade Review (Oct-Dec 1944)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1944
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00044
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
March 16, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

MAINTENANCE Little reminders that will help 10 keep the physical operauon of your theatre running at peak e£Bciency. OCTOBER 8th to NOVEMBER 4th 1944 SUNDAY Fire Prevention Week starts today. Tie in with local observance by acquainting patrons with your safety measures. 15 Check with card file on motor lubrication, belts, bearings, brushes. Inspect wiring and switch controls. 22 Caution cleaners against unscrewing lamps when washing marquee or signs. Handling loss runs 25 per cent. 29 Caution operators against removing tubes from sound system while juice is flowing through them. MONDAY 9 Encourage sober celebration of V Day to avert vandalism and destructiveness through lobby posters and screen trailers. 16 Make certain any surplus art shop paint is stored in warm, dry place to avoid spoilage from freezing. 23 Do you have a chain bolt on the office or room door where money is handled? Consistent use will discourage burglary. 30 Are you prepared for emergency power failure? Test emergency system. Have flashlights or battery lanterns handy. TUESDAY 10 Check outdoor billboards or poster panels belonging to theatre for security under winter conditions. Check anchorage. 17 If you have unrented store space in your theatre building apply some showmanship to your efforts to find a tenant. 24 Burn a handful of rock salt in coal furnaces weekly to clear chimney and flues of draft retarding soot. Check screen condition. Clean only with special brush. Cloth, soap or water will smear surface. Refinish if needed. BJuuMHCiM'ilufi 2>a^ied — Fire Prevention Week (Oct. 8 to 14). National Business Women's Week. Loyalty Day. Canadian Thanksgiving Day. Chicago' Fire. Oct. 9-11, 1871. Bible Week, Oct. 9-15. Columbus Day (Celebrating discovery of America, 1492). Oct. 8 Oct. 9 Oct. 12 Oct. 14 Oct. 23 Oct. 24 Oct. 27 WEDNESDAY 11 Check hinges and locks on easel frames and outdoor display frames to prevent glass breakage or wind damage. 18 Have you set up an exacting checkoff procedure on incoming supplies? Are contents checked before storing ? 25 Where oil burners are used make regular inspction of motor brushes, bearings, wiring, strainers, nozzle and oil. NOV. 1 Check air in restrooms. Don't use excess deodorants to hide faulty plumbing. Keep drains clean. THURSDAY 12 COLUMBUS DAY Have projectionist check film tension between top & bottom magazine as guard against fire. 19 Clean flaps of ticket machine weekly with kerosene to remove metal polish which can cause corrosion of metal edges. 26 Keep carbons in dry storage. Damp carbons sputter. Have operators dry all carbons over mild heat before using. FRIDAY 2 Check aisle & exit lights for bad globes, wiring connections, fuses, etc. Lawsuits are penalty for failure. 13 Check schedule for lighting & extinguishing outdoor signs against earlier sunset time. Check compliance. 20 Have wires entering theatre inspected for secure fastening, insulation. Avoid possibility of short circuit. 27 If tubes in sound system burn out prematurely have expert check all voltage of equipment at once. 3 Have awnings & screens been stored safely? Rub screens with oil or paint to prevent rust damage. SATURDAY 14 Check weather strip on windows, doors, vent covers to save fuel and heat. Use storm sash, insulation where possible. 21 Urge staff not to tie pennants, banners, or posters to light globes. Be sure displays don't flap against neon tubing. 28 Dry autumn leaves or com stalks used in displays should be placed where they cannot be carelessly ignited. 4 Drain all exposed water lines or plumbing fixtures in parts of building closed off from heat during winter. Oct. 28 Oct. 29 Oct. 30 Oct. 31 Nov. 1 Nov. 2 Theodore Roosevelt born 1858. First shot fired by American troops in 1917. Statue of Liberty unveiled on Bedloe's Island, 1886. Anniversary of freedom of U. S. press, 1733. Girl Scout Week (Oct. 29 to Nov. 4). John Adams (3rd Pres.) born, 1735. Hallowe'en. Birthday of Juliette Low, founder of Girl Scouts. American Art Week (Nov. 1-7). All Saints' Day. National Author's Day. James K. Polk (11th Pres.) born, 1795. Warren G. Harding (29th Pres.) born, 1865.