Showmen's Trade Review (Oct-Dec 1944)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1944
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000203
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
March 16, 2023
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Always Sure-Fire On The "Theatre Front"! It's a proved fact that Bond Premieres are the single biggest grossers for the U. S. Treasury Department in any industry. And every exhibitor can put on a Bond Premiere. HERE'S THE PITCH! 1 Contact any of the exchanges with which you do business for a new picture under the rules outlined in Bond Premiere Agreement. Allow some choice of Picture. 2 If your theatre is in a town with a population of not over 7,500, and if no picture is available, contact the Distributor Chairman in your territory for a list of available Bond Premiere pictures.. 3 From this list, select and submit to the Distributor Chairman in your territory a list of several pictures to allow a choice of selection. A booking will then be made for you and you will be notified. The first contact you should make after getting the picture is the War Finance Committee. Advise them of your Premiere date and ask them to set up a committee to handle the sale of bond units for your house. If the local Chamber of Commerce has a general Bond Committee appointed, be sure and contact them . . . telling them fully of your plans for a Bond Premiere. Enlist their aid in selling your tickets but bear in mind, the best success comes of having one central source for tickets. Don't have four or five places where tickets can be obtained for it only results in confusion and poor returns.