Showmen's Trade Review (Oct-Dec 1944)

26 SHOWMEN'S TRADE REVIEW November 4, 194f Early Start Needed picks (Continued from Page 24) up tlie cash. It's a lot of trouble, but both theatres get credit for the sale. 2. Make an early pre-campaign canvass of your neighborhood and ask all of your prospects to give you at least a part of their bond pur chases. Almost everyone will cooperate and split up their bond buying because they like the prestige of being on friendly terms with their neighborhood theatre. Tell your patrons, as they come in to see the show, that Uncle Sam expects to sell a bond for every seat in your house, and won't they please give you at least one of their bond purchases. 3. Give a pass for a weekday show to everyone who buys a bond at your theatre. MILWAUKEE. Seated: I to r— J. Frackman, Republic; F. Mantzke, Universal; C. Trampe, Monogram; W. D. Woods, Warners, dist. chairman; H. Shumow, MCM; L. Orlove. Standing: I to r — ). Strother, PRC; N. Nathanson, United Artists; Oscar Ruby, Columbia; H. Beecrcft, 20tli Century-Fox; A. Schmitz, RKO; J. Melinkow, National Screen; D. Chapman, C. Koehler, H. Wirthwein, Paramount. WASHINGTON, D. C. L to r— Max Cohan, Universal; Ben Caplon, Columbia; C. E. Peppiatt, 20th Century-Fox; Mark Jacobson, National Screen; J. S. Allen, MCM, asst. dist. chairman; Harry Brown, Monogram; Mark Silver, United Artists; J. E. Fontaine, Paramount; J. B. Brecheen (back to came:a), RKO dist. chairman. ALBANY. L to r— Joseph Miller, Columbia; Raymond Smith Warners; Arthur |. Newman, Republic; C. G. Eastman, Paramount, dist. chairman; Max Westebbe, RKO; Eugene Vogel, Universal; Herman L. Ripps, Loew's. CHICAGO. L to r— Sid Rose, United Artists; Sam Corelick, RKO; S. A. Shirley, MCM, dist. chairman; W. E. Banford, MGM, WAC dist. charman; Harold Stevens, Paramount; Ben Lourie, Columbia; Bill Baker, Republic; Harris Silverburg, National Screen; Irving Mandel, Monogram; Jack Shumov, Warners; Tom Gilliam, 20th Century-Fox; J. E. Flynn, MCM. BOSTON. Front row: I to r— Ed W. Ruft, Paramount, dist. chairman; Sam Pinanski, exhib. chairman; Albert M. Kane, Paramount, WAC dist. chairman. Second row: I to r — Jack Davis, Republic; Harry Rogovin, Columbia; Morris Grassgreen, 20th Century-Fox, asst. dist. chairman; Tom Donaldson, MGM. Third row: I to r — George W. Horan, Warners; Meyer Feltman, Universal; Ross Cropper, RKO; Ben Abrams, Monogram; John Dervin, United Artists. PITTSBURGH. Front row: I to r— Mort Magill, United Artists; Dave Klmelman. Paramount; D. F. Moore, Warners; M. A. Silver, Warners, exhib. chairman; Max Shulgold, Crown Film; Joe Feldman, Warners, assist, exhib. chair.; Perry Nathan, National Screen. Back row: I to r — Lew Lefton, PRC; Sam Fineberg, Monogram; Clay Hake, 20th Century-Fox; Art Levy, Columbia, asst. dist. chairman; Sidney Lehman, Republic; Pete Dana, Universal; M. E. Lefko, RKO, chairman. Lou Br Seek Cooperation of Newspapers and Radloi By Lou Brown i Advertising and Publicity Manager, Loew's Poli New / England Division of Theatres Publicity State Chairman, Connecticut : Here are a few suggestions which my experience has shown are worthy of consideration in ' setting up a bond-selling campaign : We have promoted 'ii through t'ne advertising {\ manager of the New Haven Journal Courier, gratis ad space amounting to about 2 column by 3 or 4 inches deep and running on Monday, Wednesday and Friday on the Amusement page, in which we write our own copy stressing the point that bonds may be purchased at any of the local theatres. Also the fact that they can be purchased at any time In Worcester at the Poli Theatre we made an arrangement with the city fathers allowing us to put a large glassed-in bond booth on the sidewalk, which is open every day and night in the week. In Hartford the theatres have control of a "Victory House" in front of the old city hall right in the heart of the city at which we put on entertainment at variou,"-. intervals and sell b'inds. Here in Connecticut we have been fortunate enough to form a tieup with the A.A.F.'T.C. at Yale University and, without too much effort, have put on a traveling show for bond premieres. In the past the show consisted of Captain Glenn Miller and his band, plus specialties by the boys in service and the only cost to same was transportation from one point to another. As a suggestion, it is highly possible for tieups with radio stations for special shows at which they utilize talent from t'ne nearest large city as well as a sprinkling of local talent. We have lined up with one of the major chains who are sending talent to three of our towns for a special Saturday Kid show, where admission is by bonds purchased through the theatres. In our case the network is paying the entire cost of transportation. Another idea is to erect a giant thermometer on marquee of each theatre or group of theatres, marked off in various denominations so that total maturity value of bonds sold each Jay can be registered. Perhaps theatres in each town could set up a goal to reach and in this manner the part played by theatres could be brought to the attention of the public. Parades Are Potent By C. C. Deardourff Loew's Inc., Cleveland Publicity State Chairman, Ohio I would suggest that wherever possible (and it should be possible even in smaller communities) for the manager of the theatre to arouse curiosity on war trophies received by nearly all of the relatives of boys in the service. In a great many cases for such a magnificent effort as the Sixth War Loan, some have even been known to donate such trophies and they were auctioned off in the theatre to War Bond Buyers, bringing magnificent results. Another idea that is perhaps practical only for the larger towns, is for the manager to promote from local industries making war materials an exhibition of the different machines with women at work at the machines showing the wonderful efforts of women in the defense plants. This was done in the lobby of Loew's State Theatre in Cleveland in connection with {Continued on Page 28) I