Showmen's Trade Review (Oct-Dec 1944)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1944
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000254
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
March 16, 2023
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MAINTENANCE Little reminders that will help to keep the physical operation of your theatre running at peak efficiency. NOVEMBER 5th to DECEMBER 2nd 1944 SUNDAY 5 Check drains & roof gutters for fallen leaves that may cause blockage and freeze-up in cold weather. 12 Check ticket supply against needs for comin? holiday seasons. Order now to allow ample time for deliveries. 19 Cieck projector alignment. Vibration may cause shifting which should be corrected promptly. 26 Inspect door checks for loose anchorage, need for fluid replacement and noisy action. Make adjustments. MONDAY 6 Block off outside air vents installed to ventilate area under auditorium — conserve heat & fuel. 13 Change projector belts every thirty days and allow oil soaked belts to dry thoroughly before using. Check lamps in shadow boxes, enclosed fixtures, etc. Relamp and clean backing or glass. 27 Order Xmas Trees and decorations. Check lighting accessories, order replacement globes. Plan displays. TUESDAY 7 ELECTION DAY Check PA system, mike, connections, & volume to assure facilities for announcing election returns. 14 Check with cleaners on out-of-sight areas, mouldings, ledges for odor creating d rt & dust accumulations. Inspect staff uniforms for condition and maintenance needs. Insist on tidy appearance and courtesy. 28 Sixth War Loan Starts Today — We've proved our ability — We're seasoned troops — Let's maintain our record. WEDNESDAY Check condition of seat covering and seat anchorage. Have torn or worn fabric renewed, standards repainted. 15 Check fire extinguisher refill dates. Keep ready and convenient for instant service in emergencies. Have projectionist report condition of intermittent movements and all gears for replacement to avoid breakdowns. 29 Varnish will help preserve appearance of exposed frames and doors. Protect wood or metal during winter. THURSDAY 9 Time for another drop of oil on all door & seat hinges for quieter, less disturbing operation during show. 16 Check on condition of marquee letters and manner of handling. Repaint and reglaze as needed. 23 Check sign flashers for dirty poi its, loose connections and bad fuses. Keep mechanism properly oiled. 30 THANKSGIVING DAY Keep house temperature under observation during operating hours to avoid overheating. FRIDAY 10 Are restrooms clean, well ventilated, inviting? Material for repairs, redecorating are available. 17 Save carpet wear and keep grime from being tracked into theatre in bad weather by using mats. 24 Check exit doors and auditorium thoroughly before opening and after closing daily as safety measure. DEC. 1 Order special trailers you may need to plug special Xmas & New Year's shows. Plan pre-Xmas campaign. SATURDAY 11 ARMISTICE DAY In rural and some suburban areas, mice stampede indoors in winter. Keep alert to prevent rodent invasion. 18 Check ceiling and ornamental plaster for loose areas likely to endanger patron or employe. Repair promptly. 25 Check carpets at tops of aisles for loose sag which starts costly wear and tear ; also causes accidents. 2 Keep soap dispensing units filled. Remove fixtures if service is discontinued. Empty units reflect laxity. Nov. 5 : American Education Week, National Pharmacy Week. 7: Election Day. 10: U. S. Marine Corps organized, 1775. 11: Armistice Day, World War I, 1918. Book Week, Nov. 12-18. Robert Louis Stevenson born, 1850. Nov. Nov. Nov. Nov. Nov. 12: 13: Nov. 18: Congress adopted Standard Time in 1883. Nov. 19: James A. Garfield (20th Pres.) born, 1831. Lincoln's Gettysburg Address, 1863. Nov. 23:Franklin Pierce (14th Pres.) born, 1804. SPARS, created, 1942. Nov. 24: Zachary Taylor (12th Pres.) born, 1784. Nov. 27: Christmas Seal Campaign Nov. 27-Dec. 25. National Prosperity Week, Nov. 27-Dec. 2. Henry Wadsworth Longfellow, born, 1807. Nov. 28: Sixth War Loan Starts, Nov. 28 Dec. 16, 1944. First U. S. Government Post Office, 1783. Nov. 30: THANKSGIVING DAY.