Showmen's Trade Review (Oct-Dec 1944)

November 4, 1944 SHOWMEN'S TRADE REVIEW 73 sula tor salmon, to Cape Hatteras for channel bass, and finally to Chile for the dangerous marlin. Besides being exciting, the film is most picturesque, with the scenery making you wish you could be there. Lots of your patrons are sure to be followers of Izaak Walton, so it might be worth while to do a little exploitation out front. Navy Yard (Interesting) RKO— This Is America No. 13 16J^ mins. Taking the audience into the giant American Navy Yards which today keep our war ships trim and fighting fit, this film relates both through picture and the spoken word the story of U. S. Destroyer 690 — the Norman Scott. The ship, heavily damaged by direct broadsides in the action at Tinian, returns to the Mare Island Navy Yard in California where expert hands and modern mechanical science not only repair it but send it back to sea a better fighting ship — all in the short space of 26 days. The behindthe-scenes nature of the subject matter plus the timeliness and interest in our Navy make this a welcome short subject which lends itself to box-ofifice exploitation. Produced by Frederic Ullman, Jr., in cooperation with the U. S. Navy and narrated by Dwight Weist. Pitching Woo at the Zoo (Excellent) Para. (E3-7) Popeye Cartoon 7 mins. This is a fine, laugh-loaded, fast-moving cartoon in Technicolor, with the indomitable Popeye taking Olive on a tour of the Zoo. Pluto is cast as the wolfish keeper who vies with Popeye for Olive's attentions. The gags are well developed and should prove laugh-provoking to both young and old. Produced by Famous Studios, it is up there with the best of the series. Sorority Wins by Hare Wearing white rabbit costumes designed after Bugs Bunny, the Warner cartoon character, the Zeta Tau Alpha Sorority, Blromington chapter, won the annual home-coming decorations contest among campus organizations at Indiana University. In addition to the co-eds dressed as bunnies, the d'splay included a large banner with the famous Bugs Bunny remark, "What's Co:kin', Doc?". WB Short, 'Jammin' the Blues,' Set for Special Handling Following a special preview held recently, attended by more than 200 representatives of the press, music, art and photographic fields, special campaign handling is being set up by "Warner Bros, for the one-reel subject, "Jammin' the Blues," it is announced by Norman H. Moray, short subject sales manager. Conceived and directed by Gjon Mili, Life photographer, the short was produced at the Warner studio on the Coast under supervision of Gordon Hollingshead. In the group attending the preview party, held in the Mili studio at 6 East 23rd Street, were Warner Executives Charles Einfeld, Mort Blunienstock, Larry Golob and Moray. Special Cartoon Shows As part of its MGM 20th Anniversary celebration, the Fox Varsity Theatre, Milwaukee, held special shows for children, featuring five MGM cartoons. Program received a special campaign and featured a number of clever ads. Short Subject Releases For Next Few Months Are Set By Warners (Continued from Page 71) of the Rhumba" and "Navy Nurse," with the following being edited: "Coney Island Honeymoon," "Swimcapades," "America the Beautiful," "Bahamas," "School for Soldiers," "Shooting a la Carte," "Congo," "GI Jive," "Flivver Flying," "Mexican Sportsreel" and "Fin 'n' Feathers." Now shooting are "It Happened in Springfield," "Law of the Bad Lands," "A Boy and His Dog," "Circus Band," a Technicolor western, a special band short and a Sport Parade. Golfers in Shorts Series Byron Nelson and Harold "Jug" McSpadden, golfdom's two top money winners, have been signed by Columbia Pictures to make a series of three shorts, "Kings of the Fairway," "The Iron Masters" and "Chips and Putts," dealing with the finer points of golf as it is played by world champions. Maxwell Cohn will produce, with Harry Foster serving as director. Commentary will be by Bill Stern, well-known sports announcer. SHORTS SHOPPING (Continued from Page 71) occurred to us that there must be many, many others in various parts of the country in settings that would provide colorful and impressive material for travel reels. Perhaps "Colorful Colleges" would be too obvious a title for such a subject, but it would more or less convey the glamour and tradition of many of our educational institutions. j^e m Skorts of /II /Com fm ...AND HERE'S ONE OF COLOMBIA'S BEST!