Showmen's Trade Review (Oct-Dec 1944)

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One Good Reason Out Of Millions Of 'Em Why You Need To Sell More In The Sixth I \ii''W 1 1 I " CAPTAIN RAYMOND W. WILD, A.A.F., wearer of the Distinguished Flying Cross, the Air Medal with Four Oak Leaf Clusters, the Purple Heart, the Presidential Unit Citation— now touring with War Activities Committee, Sixth War Loan. HE'S HAD $4,000,000 WORTH OF WAR BONDS SHOT OUT FROM UNDER HIM FIGURE IT OUT FOR YOURSELF. A fully equipped Flying Fortress (B-17) costs about a half a million dollars. In his 29 combat missions Ray Wild has had eight of them so badly shot up, he's just managed to bring 'em in on a wing and a prayer. O. K. That's four million bucks' worth of equipment MAKE It BUY BOHDS AT YOUR MOWN PICTURE used up by just one of our air heroes. No wonder Ray asks you, Mr. Exhibitor, to get behind the Sixth War Loan Drive and give it the greatest campaign ever. Total war costs money. And War Bonds supply that money — the mighty ammunition of Victory . . . and a lasting Peace. This advertisement is published by this magazine in the interest of the Sixth War Loon THEATRE" in the SIXTH WAR LOAN DRIVE! campaign and prepared by the War Activities Committee of the Motion Picture industDS^