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26 SHOWMEN'ST
Highlights of Deanna Durbin*s Star Career Shown In Flashbacks
Deanna Durbin, aged 15, became an overnight hit as a screen personality and singer in her first feature role— that of the ingratiating and lovable Penny in "Three Smart Girls." The picture established little Miss Durbin as a top-flight screen "name."
At 16 years of age, in her second picture, Miss Durbin looked like this in "100 Men and a Girl." Her voice v^as mature but the studio made no mistake in portraying Deanna as the youngster she really was.
Deanna was growing up in "Mad About Music" but her only heart interest was her Dad, portrayed by Herbert Marshall. Her clothes were a little bit older but she still wore hair ribbons.
RADE REVIEW December 2, 1944
Outdoor billing will play an important part in many of the situations when "Can't Help Singing" plays the theatres. Above, one of the advance billboard displays for the forthcoming New York engagement — Sixth Avenue in the mid-forties.
{Continued from Page 25) by the motion picture and stands as one of the film industry's final answers to those now silenced critics who once claimed that luck, more than showmanship ; talent developed elsewhere, rather than self-contained ability to cultivate artists of its own, were responsible for the sensational success of pictures as a popular medium in the theatre.
The campaign that will sell "Can't Help Singing" to American theatregoers represents a tremendous step-up in coverage over the advertising and exploitation for any previous Durbin picture, and much more than for any picture heretofore of?ered by Universal. So far, definite commitments have been made in national magazine advertising so that every person who reads such publications will see and read at least once a full page advertising display on "Can't Help Singing." This means that Universal has contracted for space in magazines that will reach 84,000,000 readers.
Newspaper advertising has been increased, with provisions made to double any previous newspaper campaign sponsored by Universal. The controlling factor as to precisely how much such space eventually will be used in the newspapers, of course, is the availability of space under rationing imposed because of newsprint curtailment. Radio time will cover both day and evening audiences and represents, so far, more than a 50 per cent increase over the company's previous commitments for this
The inevitable crush on the "older man" was directed at Melvyn Douglas in "That Certain Age," while equally inevitable "puppy love" was manifest in Jackie Cooper's correctly shy manner. Deanna had grown to be a winsome miss in this.