Showmen's Trade Review (Oct-Dec 1944)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1944
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000423
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
March 16, 2023
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December 2, 1944 SHOWMEN'S TRADE REVIEW 37 ! es, it's ready . . . and production will start as soon as conditions permit. Then we can unveil the World's Finest Theater Chair — the new Kroehler Push-Back . . . the only theater seat that combines lounge chair comfort with Push-Back conveniences. Let your patrons enjoy your shows in luxurious comfort with continuous visibility of the screen. Eliminate prolonged human blockades when someone enters and leaves the rows ahead. Don't make them stand when anyone enters. Plan today for better box office tomorrow. Let our consulting engineers help you. KROEHLER MFG. CO. Theater Seating Division 666 Lake Shore Drive • Chicago^ 111. mtle movement of the body ss the seat back—allotcing Quate passing sjpace for patron to leave quickly* Relax^ and the chair slides back to its normal position. There's been no standing up^no steppedon toesj and no inconvenience* KROEHLE SEATS