Showmen's Trade Review (Jul-Sep 1945)

Page scan 000226 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jul-Sep 1945
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000226
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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gUYING by weight rather than bulk is a common-sense practice — one that has been put into the law to protect the consumer when he buys food. The odd illusion that bulk tells the story about an advertising medium's value has been dispelled. Smart advertisers buy by weight. In the motion picture field, weight is that Basic Circulation which offers coverage of the productive buying power without saddling the rate with costs of non-productive coverage — mere bulk. Showmen's Trade Review has concentrated on Weight as opposed to bulk in building its circulation as well as its readership. The policy has been to stay within our own circle, the theatre field, by servicina the working theatreman, to the exclusion of either news or subscription-sales appeal to other than the man who owns, or runs, a theatre or a chain of theatres. That's why Showmen's Trade Review is a Must for the schedule of every campaign geared to do an efficient selling job in the motion picture theatre field. IMSmilBIII