Showmen's Trade Review (Apr-Jun 1945)

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'"HEN sound pictures were first made possible by Western Electric, a lot of people thought this new development was just an interesting novelty — too imperfect and too expensive to last. A passing fad. It took real vision to see what that early sound might one day become. Vision on the part of scientists who knew how much better sound could and must be made. Vision on the part of producers and exhibitors who realized that sound meant greater realism v^ich was bound to build greater than ever box office. Continuation of that same brand of vision and incentive will be needed after the war. The scientist and the engineer have learned much in these last few years of accelerated war research, ihey possess the knowledge and the desire to have sound contrih„to uesire to -tion pictur'ne of th? T.^ "^'^^^ of entertainment. """'^^ ^ ^^^^ Electrtcat Research Products Division OF Western Electric Company INCORPORATED ^ X 233 BROADWAY, NEW YORK 7, N. Y. SPEED THE DAY OF VICTORY BY BUYING WAR BONDS MORE WAR BONDS AND STILL MORE/*