Showmen's Trade Review (Apr-Jun 1945)

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I N A 45,000-ton battleship of the Iowa Class, there are 3,058,000 pounds of copper . . . 1,529 tons of it! That's just one reason why copper is scarce. Almost countless more war-imposed reasons exist why every last possible ounce of copper should be saved. National Carbon Company's experience and research enabled us at the very beginning of the war to redesign "National" projector carbons using less copper while providing virtually the same screen brilliance as before. Furthermore, exhibitors, projectionists and lamp manufacturers have contributed much to the copper-saving program. Now it is more important than ever for projectionists to collect the copper drippings from lamps, as well as the copper easily stripped from carbon stubs, and turn it all in to local salvage committees for re-use. It's an easy thing to do . . . and a tremendously important one these days! The word "National" is a registered trade-mark of National Carbon Company, Inc. NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation [TTWl General Offices: 30 East 42nd Street, New York 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco KEEP YOUR EYE ON THE INFANTRY... THE DOUGHBOY DOES I