Showmen's Trade Review (Apr-Jun 1945)

Page scan 000688 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1945
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000688
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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The Blueprints Can Provide for Economical Maintenance Typical of many of the theatre fronts, in which maximum attention is directed to the marquee, upright sign and poster displays, by means of functional treatment of the facade, the Hollywood is a good example of practical planning for ease of maintenance. The area under the marquee is faced with cast porcelain in blue gray with the balance of the facade — which carries into the fronts of adjoin'ng stores — in buff colored tapestry brick. Fourth in a Series of Outstanding Prewar Theatres Analyzed From the Postwar Viewpoint Sound Planning Pays Dividends to Sioux Falls Theatre Owners When a showman like Joe Floyd, director of the Hollywood Theatre, Sioux Falls, S. Dakota, says, "I want you to know that we are very happy theatre owners," then you have found a man who has planned well, built well and is enjoying a prosperous business venture. The Hollywood, views of which appear on these pages was built in the 1939-40 period and we have chosen it as another excellent example of advanced planning in the prewar years. Its most obvious asset is the creative designing for ease-of-maintenance. Harold Spitznagel, architect with offices in Sioux Falls, planned this theatre and is deserving of much credit for the streamlined modernism achieved without sacrificing warrnth and comfort atmospherically. Floyd's observations as a manager who has lived with a theatre turet of film favorites painted on the walls i adjoins the lobby — very convenient tor patrons and a profitable sideline too. Outer lobby walls treated in eggplant colored rubber wa nscot which provides an easy-to-clean surface for maximum maintenance ease. Floor covering is blue-gray rubber witk pink rubber matting runners Illuminated wall murals are photograpbic.