We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
through the trying war years are of interest to all showmen contemplating construction or renovation. "We are extremely pleased with this theatre, particularly because of its durability, simplicity and its contour, which is of definite advantage in handling patrons easily and simply. There is the inclination toward smooth traffic flow stimulated by the design of the round foyer and curved stairways." As far as durability is concerned, Floyd states. "With the exception of changing the floor covering of the stairway from carpet to asphalt tile there have been no other repairs. The rubber tile and wall treatment have worn excellently. The photo mural decorations have held up well and have saved considerable in painting surface."
In analyzing the Hollywood, with an eye to postwar advantages of design and construction, let us start with the facade. No attempt was made by Mr. Spitznagel to over-glamorize the face of the building. Buff colored faced brick with Virginia Serpentine black base and slate coping were used. The brick carries over from the theatre front to the four stores which are included in the building. The facade of the theatre under the marquee is treated in blue gray porcelain which tends to emphasize the box-office at the right of the entrance doors, the display frames and the curved sweep accentuating the doors which are set several feet back from the building line. The upright sign furnishes the principal architectural feature and while some neon tubing is used both in the upright and marquee, incandescent bulbs provide the main lighting.
In postwar theatres, fluorescent tube lighting will undoubtedly replace masses of bulbs, reduce current consumption and further add to the streamlining of theatre fronts.
In the lobby, the blue gray of the porcelain out front is repeated in similarly colored rubber floor covering with pink rubber matting supplying the oomph. The wainscot of eggplant colored rubber runs from the floor to the base {Continued on Page 48)