Showmen's Trade Review (Apr-Jun 1945)

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Projection lamps are judged by the quality and intensity of light which they deliver at the screen. That's why Strong High Intensity Lamps are first choice with the majority. They project twice as much light as is possible with low intensity lamps and with only little increase in cost. As the only projection arcs manufactured complete within one factory, Strong lamps can be so engineered as to guarantee the best screen results. They're sold by the better independent theatre supply dealers. THE STRONG ELECTRIC CORPORATION 87 CITY PARK AVENUE TOLEDO 2, OHIO