Showmen's Trade Review (Apr-Jun 1945)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1945
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000702
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
March 16, 2023
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58 SHOWMEN'S TRADE REVIEW June 23. 1945 SIGHT ALONE or SIGHT and SOUND if New type — positive action, perfectly synchronized Strong Changeovers are now available in three , standard models — Strong Special changeover for porthole installa Buy War Bonds STRONG'S tion, Strong Zipper picture changeover for projector-head mounting, and the new Strong Dual-Purpose Zipper changeover ior sight & sound. Essannay Electric Manufacturing Co., 1438 N. Clark St., Chicago 10. CHANGEOVERS AN ESSANNAY 'ma 'electric manufacturing product Another Wenzel development for SMOOTH RUNNING operation is this SLIP-IN type gate designed with an adjustment to compensate for wear between gate holder and center irome. Only one oi the many items illustrated in our new parts catalog. Send for yours today. Mention name of dealer who serves vou. TALK ABOUT ECONOMY and RELIABILITY The modern means of converting A.C. to D.C. as a DOwer supply for projection arc lamps. Low original, operating and maintenance costs. Quiet operation. Distributed through leading independent theatre supply dealers. THE STRONG ELECTRIC CORP. 87 City Park Avenue TOLEDO 2, OHIO The World's Largesf Manufacturer , of Projection Arc Lamps Make those improvements now! Now is the time to malce those mudi needed A improvements to your theatre. Allow us to •fftr ^ our suggestions and estimate. NOVELTY SCENIC STUDIOS, INC. Draperies • Interior Decoration • Murab 318-320 W. 48th Street New York There's a Branch N»ar Yoi Forest Gets Green Light for Postwar Model Lamp Sales Production of a limited quantity of postwar model Forest Projection Lamps has been announced by the Forest Manufacturing Corporation of Belleville, N. J. This company, which has been devoting its entire facilities to the manufacture of intricate technical equipment and projection lamps requiring skillful engineering and craftsmanship for the war effort, has secured WPB approval of a limited production schedule of projection lamps without interfering with continuing war production requirements. The lamps to be delivered to theatres on a first-comefirst served basis are the large Universal Trim Model, with 14 inch reflector, simplified high intensity and the smaller one kilowatt model with 10^ inch reflector which is reported to offer the advantage of extremely economical operation. The Forest organization are very proud of this first postwar product to be made available through normal sales channels. The lamps are said to combine excellence of design and performance. These new Forest Projection Lamps will be marketed through regular Forest sales representatives whose names and addresses can be obtained by writing to the Forest Sales Department at the corporation's offices in Bellville. KEEP ON INVESTING IN WAR BONDS RCA Victor Will Distribute New Westinghouse Rectifier The RCA Victor Division will distribute to the theatre trade the new "Rectox" copper oxide rectifier developed by the Westinghouse Electric and Manufacturing Co., it was announced by Homer B. Snook, sales manager of RCA's Theatre Equipment Section. Mr. Snook said maintenance costs on the new ■ectifier which includes numerous improvements will be extremely low. In operation it is said to be less expensive for its years of service than the tube type rectifier. Westinghouse, which for some years has manufactured copper oxide stacks and other components for other manufacturers of copper oxide rectifiers, will start production on the new rectifier as soon as wartime conditions permit. In the domestic field, Mr. Snook said, RCA will distribute the rectifier through the independent RCA theatre supply dealers in leading cities throughout the United S'tates.