Showmen's Trade Review (Apr-Jun 1945)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1945
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000752
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
March 16, 2023
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they can't afford to waste any, so they make every shot count. The STR editorial policy precludes the waste of bullets too. Words are bullets which call for careful aiming at carefully selected subjects. That's why the showmen who edit STR direct their fire at topics which they know from experience to be of interest and service to showmen readers — and without wasting words. When Showmen's Trade Review is examined in the light of concise news reporting, up-to-the-minute service features, production information and workable ideas for profitable show selling, it is a cinch to recognize the basis for the STR slogan . . . r/ie Service Paper of the Motion Picture Industry x3