Showmen's Trade Review (Jan-Mar 1946)

SHOWMEN'S TRADE REVIEW, March 9, 1946 SPYROS P. SKOURAS Natienal Chairman HAROLD J. FITZGERALD National Campaign Director JACK KIRSCH Associate Campaign Director WILLIAM J. KUPPER Distributor Chairman Showmen With Know-How Aid Drive An organization of well-known industry distributor and exhibitor personalities will guide the 1946 Motion Picture Industry Red Cross Drive. The roster of the 1946 committee includes: Spyros P. Skouras, National Chairman; Sam Shain, Executive Assistant to National Chairman; Joseph Bernhard, Barney Balaban, and N. Peter Rathvon, Honorary Chairmen; Harold J. Fitzgerald, National Campaign Director; Jack Kirsch, Associate National Campaign Director; Seymour Peiser and Bernie J. Hynes, Assistant Directors ; William J. Kupper, National Distributor Chairman; Martin Moskowitz, Assistant National Distributor Chairman; Charles Reagan, Honorary National Distributor Chairman ; Donald A. Henderson, Treasurer ; Neil Agnew and William C. Michel, Home Office and Corporate Gifts ; Charles Schlaifer, National Publicity Director ; Morris Kinzler and Rodney Bush, Associate National Publicity Directors ; Irving Kahn, Radio Chairman; Herman Robbins, National Trailer and Accessories Chairman ; Richard Walsh, National Chairman Labor Division; John Balaban, Carter Barron, George Bowser, Ray Branch, Harry Brandt, Si Fabian, Earl Hudson, Robert J. O'Donnell, John J. Payette, Sam Pinanski, Rick Ricketson, E. V. Richards, Jr., Elmer Rhoden, and Robert B. Wilb}'', Regional Exhibition Chairmen ; W. C. Allen, Salem Applegate, Norman Ayres, Charles Kessnick, Phil Longdon, Herbert Mclntyre, Dave Miller, Carl Shalit, Allen Usher, and C. L. Walker, Regional Distributor Chairmen ; Howard Bonham, Louis C. Boochever, Joseph Weil, Arthur Mayer, and Walter Brown, American Red Cross. In an effort to develop a closely coordinated and well integrated field force for Red Cross Week, Mr. Skouras has expanded the number of executive field posts to twice its usual size. Named as Regional Exhibitor Chairmen were John Balaban, Carter Barron, George Bowser, Harry Brandt, Si Fabian, Dave Idzal, Robert J. O'Donnell, John J. Payette, Sam Pinanski, Elmer Rhoden, F. H. Ricketson, Jr., E. V. Richards, Jr., Ted Schlanger and Robert B. Wilby. Named as Regional Distributor Chairmen were W. C. Allen, Salem Applegate, Norman Ayres, Charles Kessnick, Phil Longdon, Herbert Mclntyre, Dave Miller, Carl Shalit, Allen Uslier and C. L. Walker. The Area Exhibitor Chairmen are C. J. Latta, .■Mbany ; Nathan Yamins and Walter E. Mitchell, co-chairmen, Boston; Robert T. Murphy, Buffalo; Ed Fay, Rhode Island; H. F. Kincey, Charlotte ; Jack Kirsch, Chicago ; Arthur Frudenfeld, Cincinnati; Meyer Fine, Qeveland; E. D. Rowley, Dallas ; Robert Garland, Denver ; A. H. Blank, Des Moines ; Earl Hudson and ^ Ray Branch, Detroit; Don Rossiter, Indianapo' lis ; Sam Switow, Kentucky ; Lon Cox, Kansas City; Gus Metzger and R. H. Poole, co-chairmen, Los Angeles ; M. A. Lightman, Memphis ; Alfred Kvool and Harry Perlowitz, co-chairmen, Milwaukee ; John Friedl, Minneapolis ; I. J. Hoffman, New Haven; Joy Houck, New Orleans ; George Skouras and Sam Rinzler, co-chairmen, metropolitan New York; Harry Lowenstein and Frank Damis, co-chairmen, northern New Jersey; L. C. Griffith, Oklahoma City; William Miskell, Omaha; Earl W. Sweigert and John J. O'Leary, co-chairmen, Philadelphia; A. Joseph Defiore, Delaware; M. A. Silver and M. Finkel, co-chairmen, Pittsburgh ; Mrs. J. J. Parker, Portland; Harry Arthur, St. Louis; Sam L. Gilette, Salt Lake City; Dick Spier and Roy Cooper, co-chairmen, San Francisco; Frank Newman and J. M. Hone, cochairmen, Seattle ; Frank S. Kogod, Washington, D. C. ; I. M. Rappaport, Baltimore ; Hunter Perry, Virginia; Homer Garvin, Alaska; Raphael A. Quinones, Puerto Rico, and V. Fredricksen and Clarence Payne, St Croix and St. Thomas, Virgin Islands. The Area Distributor Chairmen named were Ray Smith, Albany; William Zoelner, Atlanta; William Horen, Boston; Al Herman, Buffalo; Ben Rosenwald, Charlotte; Harold Stevens, Chicago ; Alan Moritz, Cincinnati ; R. L. Brauer, Cleveland ; H. L. Beecroft, Dallas ; V. J. Dugan, Denver ; Jack Kennedy, Des Moines ; John Howard, Detroit ; W. Guy Craig, Indianapolis ; William E. Truog, Kansas City; Harry Cohen, Los Angeles ; Tom Young, Memphis ; Harold Wirthwein, Milwaukee ; Ben Blotcky, Minneapolis ; Carl Goe, New Haven; Luke Conner, New Orleans ; Henry Randel, New York ; Ed Bell, New Jersey; M. W. Osborne, Oklahoma City; B. V. McLucas, Omaha; George Schwartz, Philadelphia ; Pete Dana, Pittsburgh ; Mark Corey, Portland ; B. J. McCarthy, St. Louis ; Clyde Blasius, Salt Lake City; Newton Jacobs, San Francisco; Maurice Saffle, Seattle, and Ben Caplan, Washington, D. C. Showmen Outline 'Musts ^ for Red Cross Campaigns A colorful lobby display can be built up aroimd the 30 x 40 and 40 x 60 posters. Local appeal and added punch can be developed by display of decorations awarded to some local veteran. Remember, an impressive lobby display will produce the mood that builds up to readiness, willingness and eagerness to donate to the Red Cross when the collections are made. Check over the very workmanlike press book that has been prepared for this Red Cross campaign — it will refresh your mind on ideas and stunts you have used successfully in the past and can use to good humanitarian advantage again this time with some added new twist for the 1946 Red Cross appeaL Dramatize and glamorize the collections by Sam Shain Assistant to Mr. Skouras B. J. Hynes Asst. Campaign Director Martin Moskowitz Asst. Distributor Chairman Seymour Peiser Asst. Campaign Director Charles Schlaifer Publicity Director Morris Kinzler Associate Publicity "staging" your Red Cross trailer with some special showmanship. Close curtains and bring up house lights to full illumination to mark a pause between the preceding screen number and the appeal trailer. Put on red and blue footlights full before opening curtains and hold them until leader of trailer reaches the screen, then kill off the reds but hold the blues until titles appear, killing off the blues as first scene comes on. Make collections after trailer with full house lights on. Have Red Cross volunteers or house staff, whichever makes collections, well trained to time their work as precisely as possible and make the collections run off smoothly.