Showmen's Trade Review (1945)

Record Details:

Title:
Showmen's Trade Review
Date:
1945
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00091
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

October 13. 1945 SHOWMEN'S TRADE R E V I E W 37 tot , Do you know just how important LIGHTING is in attracting patrons to your theatre? Here's a brand-new, 32 -page booklet that tells you how to make better lighting pay cff ... to the very last penny! Send new for this Westinghouse two-color book Westinghouse Lamps for Theatres" with no less than 26 pages of theatre drawings 'which picture vividly how you can make lighting make more money for you. This book shows not only how the outside lighting of signs and marcjuee can bring more customers up to your ticket window, but how the lighting cf foyer, auditorium and rest rooms, too, can sell the beauty, comfort, cleanliness and convenience cf your theatre . . . and turn first -time patrons into regulars. Z?s prepared for keener competition. Order this back today and learn how7 to make a theatre truly modern with really up-to-date lighting. Don "t forget — the printing order is limited — better send for your copy today. Fill in the coupon below: A^stinghouse Lamps Westinghonse presents John Charles Thomas, Sunday, 2:30 P. M., E.W.T., NBC. Tune in Ted Malone, Monday through Friday, 11:45 A. M., E.\V .T. — American Broadcasting Company.