Showmen's Trade Review (1945)

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42 SHOWMEN'S TRADE REVIEW October 13, 1945 — Just What — will I gain with 1 ■ 1 ■ % 1 1 1 LOW INTENSITY PROJECTION The gains you make by switching to "National" High Intensity Projector Carbons show up not only on the screen but at the box office. For High Intensity Projection vastly improves the quality of your picture . . . and provides more relaxation and enjoyment for your patrons. For instance, the One Kilowatt High Intensity arc: • Brightens the screen by 50-100%. • Produces a snow-white light, especially suited for color pictures. • Throws clearer, easy-to-see images on the screen. And the cost of One Kilowatt High Intensity Projection? Considering its advantages, you'd expect it to be high. Yet— based on actual current and carbon consumption — it adds but little, if HIGH INTENSITY PROJECTION anything, to lamp operating cost. So, briefly, that's how you stand to gain with this type High Intensity Projection. Consult National Carbon Company, Inc., for further details and your supply house on the availability of High Intensity Lamps. The word "National" is a registered trade-mark of National Carbon Company, Inc. NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation General Offices: 30 East 42nd Street, New York 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco