Showmen's Trade Review (1945)

Record Details:

Title:
Showmen's Trade Review
Date:
1945
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00099
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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October 13. 1945 SHOWMEN'S TRADE REVIEW 4J The only Marquee Frame which affords BILLING SPACE OF ANY HEIGHT AND LENGTH WAGNER'S WINDOW-TYPE MARQUEE FRAME (PAT. PENDING! Installed separately and before the glass ... Accommodates the largest letters and lifesize colored photo transparencies . . . Lamps, neon and glass can be cleaned or replaced without removing frames . . . No flimsy soldered parts . . . No shopwork necessary in the event of glass breakage . . . The most economically maintained frame made. WAGNER TRANSLUCENT COLORED PLASTIC CHANGEABLE LETTERS The modern means of attracting business. Afford a vivid, colorful display — impossible with old fashioned opaque letters. Gorgeously brilliant when light shines through them, they assume sharply silhouetted third dimensional effect by day . . . Available in 4" and 10" sizes in fonts of assorted colors {red, green, blue, amber and opaque blacky from 76 letters up. 17" letters available shortly. The colors go all the way through, cannot fade, chip or scale. Never require painting. Strong. Durable . . . Plastics are on an allotment that falls far short of our demands. This condition probably will be corrected soon. Aluminum letters available in any size for those who must have letters immediately. WAGNER LOBBY DISPLAY UNITS >-XLERlliZJE YQlU R_J. OiBJY_ BUJL1N <L_Ji 0 W rJfiftJtM ^ttAGU&t LOBBY fxj S P trAY S rr SFLT YOUJT SflCfW ^E rrE CTIVFLYT Available in any length. Constructed of sheet steel, with attractive white enamel finish. Easily installed. Letters are mounted on the bars in the middle or firmly held by clips at the top and bottom. Literature and name of nearest dealer sent on request. r?0ay*te* Sign Senvtce, *)<tc^ 218 S. Hoyne Ave nu e |fc CHICAGO 12, ILL. A