Showmen's Trade Review (1945)

52 SHOWMEN'S TRADE REVIEW October 13, 1945 Her sly woys and sweet words got her a couple of guys fast, but she got "nicked" in the end. That's generally what happens to folks who hand out pretty talk ond don't back it up. That's why we keep promises out of our business. When we say an Altec contract can be like a guardian angel in your projection room, we can prove it — thousands of times over. Because right this minute Altec contracts are protecting thousands of houses all over the country. It may be a time ond money saver for you to call or write today. 250 West 57th Street New York 19, N. Y THE SERVICE ORGANIZATION OF THE MOTION PICTURE INDUSTRY YOU HAVE THE GREEN LIGHT m. • The good news you have been so long awaiting is here. War-time restrictions governing the purchase of theatre equipment are gone with the wind. The green light is up-you can now step up and order the theatre equipment you need to furnish new theatres or keep existing houses operating at top efficiency. SIMPLEX SOUND AND PROJECTION EQUIPMENT PEERLESS MAGNARC LAMPS SIMPLEX HIGH LAMPS HERTNER TRANSVERTERS WALKER SCREENS AMERICAN SEATING CRESTWOOD CARPET As always— from Lobby to Projection room— national has the finest for your theatre! NAT 1 Q 1 NAL | THEATRE S u p p l y 1 Diviiioft »* National . Simple, ♦ Bfudworth.lnc SMPE Program Geared To Hold U. S. Leadership (Continued from Page 48) tion to screen definition, private addresses systems, study of problems in installing and operating television equipment in theatres, follow-up on hearings before the Federal Communications Commission, etc. (3) More efficient work in standardizing pro-, cedures, methods, data, specifications, equipment, and the like, which brings econorny to production, distribution, and exhibition. (4) Careful supervision of all engineering and technical projects on motion pictures with the American Standards Association and any International Standardizing Groups in order to maintain the motion picture industry in a position to steer equipment design throughout the world. This would tend to assure that American motion pictures could be distributed or exhibited anywhere. Much of this cooperative work has been done in the past, but as a result of the war it is imperative that this international cooperative engineering be followed to the fullest extent. (5) Correlating, assembling, editing, and original preparation of material for needed engineering reference books and/or reports on: (a) Cinematography, (b) Sound Recording and Reproduction fot Motion Pictures, (c) Motion Picture Laboratory Practice, (d) Film Exchange Practice, (e) Motion Picture Process Photography, (f) Motion Picture Projection, (g) Motion Picture Theatre Engineering, (!h) Preservation of Motion Picture Film for Valuable Record Purposes, (i) Theatre Television Installation and Operation. These books or reports are urgently needed not only in the industry but also as text books for the teaching of courses on motion pictures in colleges and universities. Such courses are now proposed in answer to numerous requests from members of the Armed Forces as well as from civilians who, in past years, have often asked the society to recommend institutions giving courses in motion picture production, distribution, and exhibition. Mutual understanding and close cooperation of those who appreciate these problems in the related fields of production, distribution, and exhibition are necessary to bring about engineering advances which might otherwise lay dormant for many years. Let us work together to make American, motion pictures continue leading the world. Tele-Institute in N. Y. Oct. 15-16 Television Institute, sponsored by Televiser, a television trade journal, will hold two intensive days of panel and seminar discussions of television problems in New York on October 15-16. Speakers include former FCC chairman, James Lawrence Fly, Norman Corwin, William J. Haley, director-general of the BBC, speaking from London, Dr. Alfred N. Goldsmith, member of the Radio Technical Planning Board, Dr. E. W. Engstrom, director of research of RCA Laboratories, and a score of others. Subjects under discussion will range from "How to Own a Station" to "Employment for Veterans in Television," and forty-two other topics.