Showmen's Trade Review (1945)

56 SHOWMEN'S TRADE REVIEW October 13, 1945 News In A Nutshell attended and addressed the convention. Oscar NTeu was elected to succeed Williford in the TESMA presidency. William A. Gedris, head of Ideal Seating Company, was elected vicepresident and Carl W. Bowie, Star Mfg. Co., became secretary-treasurer. Ray Colvin was re-elected secretary as was the board of directors of TED PA including: F. H. Van Husan, \rt Theile, Joe Hornstein and Honorary Director Harry Graham, a past president and association pioneer. Speakers at the Convention C. R. Stover, district engineer. Midland Lamp Division, General Electric Company, spoke on {Continued from Page 48) "Black Light and Fluorescent Lighting as Applied to the Theatre" and illustrated his talk with an exhibit on stage. He gave the warning that lamp flickering, if neglected, will ruin both the starting machine and the lamp. His company will have germicidal and also Vitamin D lamps which will produce a tan on members of the audience. "Carbon Facts" was the subject of D. B Joy, general sales manager of National Carbon Company. His company provided many materials and apparatus to aid in the war effort including graphite for atomic bombs. "Refrigeration for Theatres" was the topic of L. P. Hanson, chief engineer. Marine Division. U. S. Air-Condition WENZEL SHOCK-ABSORBING NTERMEDIATE GEAR for all Standard Projecto (PATENTED ) Use Wenzel quality, precision projector parts to keep your present equipment operating smoothly. Sold through Independent Dealers throughout the world. Write us for FREE CATALOG. NOW ABLE TO SUPPLY YOU WITH Radiant Bulbs Exciter Lamps Main Shaft Main Drive Gear H'gh Speed Steel Reamer for Intermittent Sprocket Pins New Style Sprocket Pins New Style Sprocket Puller Adjustable Tension Roll Ticket Holder Low Intensity Carbon Holders, Conversion Type 'Booth Fuse Links Fahnestock Clips Round Leather Take-up Belting New Rubber Cushioned Shockproof Intermediate Gear New Style Long Handle Film Trap Lever WENZEL . PROJECTOR COMPANY ^$S5%tl&M^ 7505. 1 S S STATE STREET 2 505-1 S S. STATE STREET CHICAGO. ILLINOIS r DAYTON SAFETY LADDER SHOES fit any standard ladder rails . . . Guarantee additional safety, prevent slipping! Shoe is instantly converted by a flip of the hand or foot for either inside use of treads or outdoor use of spike toes. Shoe or base is made of #16 gauge and the tide plates are of #13 gauge steel. Suction grip treads are renewable. Lock nuts and spring washers insure proper adjustment. Easy to install. Write for Bulletin No. 4 today. "Listed by Underwriters Laboratories Inc." DAYTON SAFETY LADDER GO. 2337 Gilbert Ave., Cincinnati 6, Oh ing Co. He predicted sales of two million dollars in 1946 and a billion dollars within the next five years. But twelve and one-half per cent of the theatres now have air-conditioning, he said. Hanson predicted no radical developments in air conditioning in the near future. Bob Engel, sales manager of DeVry Corporation, told the distributors that 16-mm. projectors will become big business for the theatre equipment dealer, but he should put a man on the job who is qualified to deal with schools and churches buying this type of equipment ; the, theatre salesman, as a rule, is not equipped to handle this type of business. A warning that price cutting and unfair competition in the post-war era would be destructive to business was stressed by Nathan D. Golden, of the Department of Commerce. "You have had four years of vigorous business and good prices and you should be prepared to face some lean ones," Golden said. "You have tremendous sales possibilities in the foreign field in from thirty to forty countries. German movie equipment manufacturers were knocked out and the French are stymied. But the British manufacturers are coming back and you can look for your greatest competition coming from England.'' Golden named the following countries as being ready for new equipment : China, Costa Rica, Dominican Republic, Ecuador, Egypt, Guatemala, Honduras, Iceland, Nicaragua, Palestine, Panama, Peru and Argentina. "Send your representatives to these markets," Golden said. 'Pick up the torch and blaze the trail. It will be your own faults if you do not take advantage of these receptive markets." Colvin complimented A. G. Smith, N.T.S. executive in charge of supplies for the industry in the W.P.B. during the war, as having done a splendid job. "Millions of dollars will be spent in the next few years in expansion," Colvin said. "Twenty-seven per cent of projectors will be replaced and thirty per cent rebuilt. There will be demand for new equipment as follows : generators, twenty per cent ; screens, thirtyseven per cent ; carpets, sixty-one per cent ; plus a great demand from foreign markets." Two hundred attended the annual dinner at Edgewater Beach Hotel. Colvin introduced Jack Kirsch, president of Allied Theatres of Illinois, who said that the theatre equipment dealer, was the unsung hero of the industry. Allen Williford told the banqueteers about the Ansco Company. Oscar Neu told guests that the number of manufacturers' exhibits were more than expected and next year they hoped to double the number of exhibitors. New Booklet Gives Projection Hints "Secrets of Good Projection" is the title of a 32-page booklet recently published by Radiant Manufacturing Corp., manufacturers of projection screens with "Hy-Flect" beaded screen surface. The booklet is illustrated and treats a technical subject in non-technical language. It discusses types of projection screens and which types are recommended for various room capacities. Chapters are devoted to the care of the projector, the advantages of a beaded screen surface, the principles of reflection, pertinent facts related to sound movies, and other subjects. The booklet points out that proper selection of a screen is important and should be determined by such factors as the size and shape of the room, position of projector, power of projector's light source, size of audience, etc. The booklet discusses the relative importance of these influencing factors and makes recommendations,, for the types of screens to be used under varying conditions.