Showmen's Trade Review (1945)

October 13, 1945 SHOWMEN'S TRADE REVIEW 57 DeVry Offers New Projector Data A special eight-page supplement in two colors, covering DeVry's new 35-mm. theatre projector with built-in precision sound head is available without cost from DeVry Corporation, 1111 Armitage Ave., Chicago 14, Illinois. The current release contains a page of illustrations and descriptive data covering DeVry's amplifiers. Second TBA Convention in Spring J. R. Poppele, president of the Television Broadcasters Association, Inc., has announced that the Second Convention of the television industry will take place in New York City next spring, either late in March or early in April. A wide display of television equipment — receivers, cathode ray tubes and parts — will highlight the event. "Television will begin moving in a big way in 1946," Mr. Poppele declared. "Instead of holding our Convention in December, as we did last year, the event has been moved to next spring when television receivers will be ready in quantity for sale to the public." Sylycsnia Produces New White Light Sylvania Electric Products is introducing a new 4500 degree white fluorescent lamp, to meet the demand for an intermediate color between, standard daylight and white lights. Where daylight lamps have proven too blue and where a whiter lamp is desired, the new lamp will prove of value. Through the efforts of Ralph R. Thomas, the company has recently developed rotabase for circular fluorescent lamps. Tests will continue at the company laboratories. Fred B. Parker has been named assistant sales manager of the company and will also edit the company house organ, Lighting News. Sound Pioneer Warner 20-Year Man Col. Nathan Levinson, one of the men directly responsible for the introduction of sound on screen through Vitaphone and Warner Bros., last week began his twentieth year as sound director for Warner Bros. Pictures, Inc. He signed his first Warner contract Sept. 22, 1926, whereby he became Warners' sound director and Western division manager for Vitaphone. During Col. Levinson's long association with the company, he has been instrumental in the development of a long list of inventions, innovations, sound technique research, recording and reproduction methods and wide variety of designs and equipment. Under his supervision, Warners' sound department in 1942 won the Academy award for best sound recording. Col. Levinson himself received a special Academy award in 1941 for outstanding service to the industry and to the army . . . which made possible the present efficient mobilization of motion picture industry facilities for the production of army training films. Make those improvements now! • Now is the time to make those much needed improvements to your theatre. Allow us to offer our suggestions and estimate. NOVELTY SCENIC STUDIOS, INC. Draperies • Interior Decoration 318-320 W. 48th Street Murals New York Test Film Supports Claim Of Stereoscopic Effect (Continued from Page 48) equipment in lens-making plants, make this a really startling innovation. One result of the use of this new optical system will be further freedom for the director or producer of motion pictures. At the present time it is necessary to set up and focus the camera for each shot with only the object or subject within the focus of the lens registering accurately. Objects out of the set focus of the lens appear blurred. The inventor claims that his discovery can eliminate much of this cutting and resetting of the cameras. If this new invention is used in television cameras it is said that a complete scene can be played without moving the cameras and the great depth of focus will compensate to a large degree for the light loss factor which presents one of the most serious problems in present day television photography. While the technical aspects and principals of the structure of the invention have not been revealed (due to uncertainty of the degree to which patent protection will be granted) the Garutso discovery is being enthusiastically lauded by several scientists in the research field who have witnessed the making of tests and vouch for the accuracy of the claims made. Garutso, born in South Russia and former Pathe Newsreel cameraman in China, went to Hollywood in 1937 and since then has devoted his time to the development of this invention. He holds a number of patents on inventions in the photographic field which he developed while in China. His associates in the development of the optical balance is Dr. Sonia Poushkareff, prominent Hollywood dentist, and Dr. D. M. Morandini, instructor of mathematical physics, University of California War Training. It is understood that studio tests are being arranged by several of the major film companies. Booth Equipment Needs Attention, too! YOUR janitor knows how important it is to the customers' comfort to keep the furnace in working order — it is just as important for you to take care of your projection-booth equipment. A breakdown could mean serious loss of business. Trouble is prevented when you contract for RCA Service — a periodic checkup that maintains old equipment at peak performance and keeps new equipment in top condition. RCA offers you a continuing service that means getting the most from your equipment. The Service Company provides the same engineering skill for its theatre program that goes into the development and manufacture of RCA theatre, radio, television and other electronic products. The RCA Service and Replacement Parts Contract is your assurance against expensive overhauling and costly replacements — and at a cost equivalent to only a few admissions a day. For further details write: Box 70-IX '.. RCA Service Company, Inc., Camden, N.J. 70-G436-182 RCA SERVICE COMPANY, INC. A Radio Corporation of America Subsidiary AVOID ARC POWER FAILURES! Install a Robin-Imperial STEDYPOWER J. E. ROBIN, INC. • 330 W. 42nd St. • New York City