Showmen's Trade Review (1945)

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Now that the war is over, it is only natural that exhibitors from one end of the country to the other are asking — "What's SIMPLEX going to do?" The same question has been asked across the years at every turning point in our industry's history — "Wfiaf's SIMPLEX going to do?" Today's answer is the same as always — SIMPLEX is going to give you the fine projection equipment which has made the name SIMPLEX a synonym for dependability, economy and better projection wherever motion pictures are shown. Today's SIMPLEX is the product of thirty years of leadership experience in the manufacture of projection equipment. Incorporating many advanced features of design and performance, it is acknowledged by leading showmen everywhere to be the world's finest projector. As every new SIMPLEX is built — it will be born of the same fine engineering research and craftsmanship which have made its predecessors great— will continue to lead the field — breaking new records for dependability, economy and performance. Disfributed Exclusively by THEA T RE SUPPLY COMPLETE SOUND AND VISUAL PROJECTION EQUIPMENT INTERNATIONAL PROJECTOR CORPORATION A General Precision Equipment Corporation Subsidiary 90 GOLD STREET NEW YORK, N. Y.