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October 20, 1945
SHOWMEN'S TRADE REVIEW
5
The Victory Loan... Our Last... Let's Make It Our Greatest Campaign of World War II
Writing editorials is not my forte, but during the past four years, like so many of us, I have performed jobs that I never thought would fall to my lot.
We have all stepped out of character as private citizens and become servants of the government. Exhibitors throughout the country, who devoted themselves to showmanship 24 hours a day, suddenly found themselves projected into war activities that materially aided the successful prosecution of the war.
And now our industry efforts have reached the climax —the VICTORY LOAN. When I first heard that this was to be the LAST campaign, and that it was to be called the VICTORY LOAN, it was brought home to me more emphatically than ever before that the war was over. What we have been dreaming and fervently hoping and working toward these last four long years, finally had come true.
And this is what is important concerning this final bond campaign— the VICTORY LOAN. We have won a war, not lost a war. Therefore, the drive must be keyed to a joyous, thanksgiving mood, and put over with all the fanfare, glamor, color and excitement that is part and parcel of our industry. The carnival spirit of celebration (flags, banners, parades) should enliven everything that is done. We should attempt to infect the American people with this light-heartedness, so that all will feel that the cares and burdens of the war are over, and they can live in a happy, peaceful world.
Four years of magnificent cooperation from the producer, the distributor and the exhibitor alike, has made me deeply conscious of the patriotism and unselfishness that exists in our business.
The War Activities Committee is now finishing its tour of duty. It is completing it on a high note of accomplishment. I know that the same energy, effort, sincerity, good-will and devotion that has been given in previous campaigns will be doubled in this one. So I wish to end this editorial with the question: Why is it not possible for our industry to make use of the virtues of its members in peacetime, just as in war?
National Chairman