Showmen's Trade Review (1945)

October 20, 1945 SHOWMEN'S TRADE REVIEW 9 Let's Pull Together — Charles At Reagan National Distributor Chairman The many creditable ways in which our business has served the nation in time of war is a great chapter in motion picture history, and our contribution to the Government's war finance program plays no small part in this work. The launching of this Victory Loan Drive is a climax to this service record in which we can all feel a pardonable pride. We have come now to the final war finance campaign and it is "War" Finance just as much as if hostilities had not ceased. A great many people won't stop to think that the cost of the war didn't stop with the last shot fired. This war loan must prove that our country is great in times of war, but greatest in times of peace. As a member of the Distribution Committee, I know I speak for the entire Committee in saying that we will leave nothing undone to make this, the final war loan drive, a successful one. The Distribution Committee has again agreed to make pictures available for Bond Premieres, Free Movie Days and Children's Matinees. It is our hope to secure pledges from every operating theatre in the country. Both theatre owners and distributors are "salesmen" fortunately, because we are up against some added sales resistance in this post-hostilities Drive. Our industry must assume the responsibility that the Treasury Department has constantly put in our charge and finish the job just as the fighting man has finished his ! Duty and Opportunity — Charles P. Skouras Western Regional Chairman From the first day of the war, the motion picture industry has written a brilliant record of going all out to fulfill its duty in cooperating with our government. Now for the last time we are called upon to serve the nation and accomplish what we can to make the Victory Bond Drive a success. We still owe our fighting men a real debt. They have completed their job but ours will not be finished until each and every one of these boys is returned home. The record of our accomplishments in the coming drive will help speed that day. Therefore it gives every American showman one last opportunity to write a fitting finish to an outstanding record of service and achievement on the home front, and because it is our last chance we all owe to our government a 100 per cent pledge of our untiring support, our complete facilities and our knowledge of showmanship to make the Victory Bond Drive an overwhelming success. As Showmen and as Americans we are eager for the opportunity of participating in a campaign that has been called the toughest of them all. As showmen we accept this challenge and as Americans we must fulfill our promise and our duty. Industry Faces Final Test — Hcrry Brandt Eastern Regional Director But our job is not yet over. Though soldiers are coming home, though we can settle down to the ways of peace, though we can celebrate the end of a horrible era, still we have a vital task to accomplish. Government obligations have to be met and inflation must be curbed. In this huge task, the motion picture industry has again been called upon to spearhead the Victory Loan, the final and most glorious bond drive yet to be held. While our efforts in the past have been crowned with magnificent success, we will be most remembered by the mark we hit in the Victory Loan. Not only must we accomplish our set goal, but we must surpass it. . . . The eyes of all are upon us. Let us do what others might think impossible, but which we know is merely difficult. We'll /Answer the v^all — Louis B. Ma yer Chairman Hollywood Victory Loan Committee Hollywood has responded to every call made upon it by the various branches of the Government, the Army and the Navy. Now we have from our new Secretary of the Treasury Vinson, a call to help put over the Victory Loan. We will answer that call with unabated enthusiasm and complete cooperation. All of us in Hollywood fully realize the importance of this Victory Loan as a continuation of our war effort and a beginning of our peace activities. The actors, the producers, the directors, the guilds — everybody in Hollywood is going into this final drive with a genuine determination to finish the job — in a blaze of action. Drive Sure to Succeed — Ed Kuykendall President MPT OA Although prevented by illness from making a detailed statement in connection with the Victory Loan Drive, Ed Kuykendall, president of the Motion Picture Theatre Owners of America, sent the following message to Victory Loan Headquarters: "This drive will be a complete success, the same as all the other efforts of the motion picture industry. In the stress of war, our industry has much to be proud of as to our cooperation with the Government." St, wet* tin neP up £.