Showmen's Trade Review (Apr-Jun 1946)

Page scan 000778 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1946
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000778
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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E-12 SHOWMEN'S TRADE REVIEW, June 22, 1946i POINTS THE WAY to improved screen lighting The Simplex High Projection Arc Lamp delivers twice as much light as any low intensity lamp — the snow-white light that is essential to the satisfactory projection of Technicolor pictures. The original cost is bwer than you'd expect and the economy in operation is such as to make them a necessity. The National Tube-Type Rectifier, a companion equipment, affords the most efficient and dependable means of supplying your projection arc power requirements. National Reflectors cost no more than ordinary reflectors and are the logical choice for replacement in your lamphouse as they are manufactured by specialists. These three items of National projection equipment assure you of the best engineering and producfion brains in the industry. DISTRIBUTED EXCLUSIVELY BY ATIONAL THEATRE SUPPLY Divisipn of National • Simplex • Bludwerth.lnc THERE'S A BRANCH NEAR YOU