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SHOWMEN'S TRADE REVIEW. January 4, 1947
scheme extends even to the sidewalk. A new walk was laid, in five colors of terrazzo.
Special spot-light treatment is used in the apron of the marquee facings to broaden the areas lighted by these spots. Materials of the facade are stainless steel and aluminum. Rickson in-floor hinges are used on the entrance doors. These doors consist mostly of large glass panels ornamented with sand-blasted, conventionalized flower patterns, which — again — trace graceful curved lines.
The flowing lines of facade and marquee are carried upward in a high and impressive tower (not shown in these illustrations), composed of three large, curved members. The tower was considered advisable and necessary because of the theatre's proximity to the municipal airport. Red warning lights for aircraft are carried at the top.
Unusual Detail*
Marquee changeable letters are plastic of a special font designed specifically for the circuit by the makers of Bevelite Letters, Theatre Specialties Inc. of Los Angeles.
The stadium type auditorium is somewhat exceptional in that it has two cross aisles, one at the front of the stadium section and another across the top of it. The main floor follows the parabolic bowl slope. Auditorium lighting is provided by neon tubing in three colors in the ceiling, and by four incandescent circuits supplying the fixtures on the side walls. Auditorium chairs (by American Seating Company) are spaced 36 inches back to back in the general admission section, and 40 inches in the loge.
The women's lounge features individual mirror units, specially designed by the Fox West Coast office.
Beach Abrams, formerly manager of the Bundy Theatre in Santa Monica, a member of the circuits management staff since 1927, has been assigned to manage the newr Loyola, with Stephen Smolak, formerly of Grauman's Chinese, as his assistant. (#1).
CURVING FRONT WALLS of auditorium and proscenium opening (below) are decorated in curve and scroll patterns, with high, free-flowing wainscot
line. Above, curved wall and settees of the lounge; and (at top) the unusually attractive popcorn and candy stand, an exclusive design of this circuit.