Showmen's Trade Review (Jan-Mar 1947)

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1947
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00052
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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£-10 SHOWMEN'S TRADE REVIEW, January 4, 1947 Outstanding Remodeling L Job of 1946 RKO/S Minneapolis Minn. impressively altered upon its acquisition by RKO Theatres, the Pan in Minneapolis is practically a new house so far as the audience is concerned. New front, new marquee, new paint, new decorative scheme, new chairs, new carpets, new lighting, new lounge furniture, new projection and new sound, new attraction boards, new box office, new popcorn and FOYER, one wall painted light-yellow green with overlying pattern of brown, white and gold; other walls feature mahogany panels divided with large milled birch columns, both woods finished in their natural colors. Lighting is indirect, with amber bulbs. AUDITORIUM, ornamented in classical style, has 1628 seats on two floors, and is equipped with American Seating Company's Bodiform chairs. New, modern lighting fixtures have been installed throughout the auditorium. Cooling is effected by 350 gallonsper-minute of 52-degree well water, with upfeed method of distributing the conditioned air. An automatic heating plant, recently installed, operates in the winter. The screen is Walker Moulded, illuminated by Peerless Magnarc lamps drawing 63 amperes at the arc. Projectors are Motiograph; sound is provided by a latest model 30-watt system. BEAUTY is stressed in this side view of the auditorium which emphasizes the too-little used attractiveness of moulded ornamental plaster. Women patrons especially find the classical entablatures appealing. The one over the exit door harmonizes effectively with the ' modern 'exit' sign — the dimensions of which were, of course, carefully selected. Color scheme is in two tones of magenta, with offwhite on the greater part of the ornamental plaster. The carpet, by Alexander Smith & Sons, is in complementary colors of tan and brown. Two of the modern lighting fixtures, providing diffused down lighting, can be seen at the left.