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£-14
SHOWMEN'S TRADE REVIEW, January 4. 1947
Built in less than a week, and very economical to construct in spite of currently inflated prices for labor and materials, Eskin Theatres' new Middleton presents the industry with another outstanding example of the remarkable possibilities of this type of pre-fabrication.
In the Middleton, the steel marquee is integrated with Quonset structure, and forms an extension of it. Under the marquee, and with no other' roof, there was •erected a small building of Waylite blocks to house the lobby, foyer, rest rooms and office. The little building was waterproofed with white cement paint, except the front wall, which is mostly plate glass doors and a huge plate glass window. (This tends to give the feeling that no separation exists between the outside and inside of the building) .
The Quonset structure itself rests on footings of poured concrete. The floor of the auditorium also is concrete.
Construction was completed in six days.
The auditorium measures 40x100 feet; the little Waylite block building and marquee add another 20 feet to the overall depth.
Seating capacity is 550.
The theatre is located in a suburban
Another
The
Middleton
Middleton, Wise.
community and draws patronage both from the town of Middleton and from surrounding territory. It is provided with a parking lot capable of accommodating 300 cars. This is flood lighted at night. The driveway entering the parking lot passes under the side canopy of the marquee; thus patrons can leave and re-enter their cars while protected against the weather, attendants putting each car in the lot and bringing it back again when wanted.
The upper illustration shows the Quonset hut and Waylite block building in process of construction. Below, is a view of the interior. The projection room extends out over the "loge" seats. The style of decoration used emphasizes the Quonset shape of the auditorium.
The Middleton is equipped with a neonilluminated changeable letter sign purchased through Chicago Theatre Supply Company; International chairs obtained through the same source; and Crestwood carpet, curtains and curtain control equipment furnished by National Theatre Supply.
Peacock and Belongia, of Milwaukee, were the architects.