Showmen's Trade Review (Jan-Mar 1947)

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SHOWMEN'S TRADE REVIEW. January 4. 1947 E-17 It's more than a coincidence that we celebrate the first anniversary of the voice of the theatre at the same time that we celebrate the twentieth anniversary of sound films. They're part of the same story. You might give it an impressive title like: "History of Progress in Motion Picture Entertainment." Remember, twenty years back, the handful of theatres that sported announcements of "talkies?" You recognized them as the up-and-coming houses; before long, you counted yourself among them. THE VOICE OF THE THEATRE IS AVAILABLE THROUGH THEATRE SUPPLY DEALERS SOUND SYSTEM MANUFACTURERS ALTEC REPRESENTATIVES in the United States NORTHERN ELECTRIC CO. DOMINION SOUND EQUIPMENTS, LTD. WESTREX CORPORATION in foreign countries Today, if you were to look at the list of over 2000 voice of the theatre houses, you'd again see the names of the nation's finest theatres. Call it foresightedness or showmanship. These theatres celebrate and sell their voice of the theatre installations as a mark of prestige . . . and you should be among them now. There is a voice of the theatre system to meet the requirements of your house. KEEP ADVANCING WITH ALTEC LANSING" 1161 N. Vine Street, Hollywood 38, Calif. 250 West 57th Street, New York 19. N. Y.