Showmen's Trade Review (Jan-Mar 1947)

E-20 SHOWMEN'S TRADE REVIEW, January 4, 1$4? NEW FACTORY of LaVezzi Machine Works, at 4635 West Lake Street, Chicago, with ample floor space and the latest equipment for producing LaVezzi Super Service pro j actor replacement parts. (#8). Bert Sanford, Theatrical Sales Manager for Altec Service and Altec Lansing, has returned to New York after paying an extended visit to the Hollywood Altec Lansing plant. (#9). Stains on light-colored outside walls, resulting from leaking or overflowing copper gutters, can be prevented by painting the gutters, keeping rain water from actual contact with the metal. (#10). PROJECTION COUNCIL (Continued from Page £-12) jectionist has to mutilate the print with lipstick or a paper punch. "It's all very bad for the industry. If theatres would stop taking the line of least resistance and complain when they have ground for complaint, the exchanges would do their work right and there wouldn't be any more of such mutilated film." Although the majority, as noted, did not agree with respect to cue markers, they did feel that protecting the film with reel bands is not a function of the theatre, but of the exchange; and they do not authorize reel bands for their projection rooms. Changeover s Distinct differences in Council viewpoint appeared with reference to the use of changeover devices for switching the picture, and for switching the sound. No member permits his projectionists to effect picture changeover by hand in even the smallest theatre. All install changeover devices in every house. But with respect to sound, only a minority use changeover devices; the Council in general strongly prefers manual changeover between the soundheads. One member added: "It all depends on the type of sound changeover device. If it is really positive in action, fool-proof and troubleproof, it is a good thing. But if the device is not definitely proven for the individual type of sound system in question, we take no chances on creating sound troubles — and above all, we never allow any projectionist to build his own sound changeover according to his own ideas and hang it on our equipment." Cabinets ~l] All members provide all projection rooms not only with film cabinets, but also with suitable cabinets for fuses, tools and spare parts. Once again, the size of the theatre has no bearing on the policy. "We authorize film cabinets for every theatre — all projection rooms should be equipped with cabinets approved by the Underwriters." "Film cabinets should be in every theatre. In ours both the cabinets and the magazines are kept in 100 per cent perfect condition — or replaced. Loose latches or hinges, warped cabinet doors or magazine doors, are a menace to safety." "Certainly." In this matter, and in the matter of having suitable fuse, tool and parts cabinets in every projection room, there was again no dissent from anyone. Never in the discussion did anyone suggest one policy with respect to large and rich houses and another for small or poor ones. The film being the same in all theatres, with identical requirements as to handling and especially as to safety, their practices are the same for all theatres, except as modified by manpower or the law. (#11). Enticing the ... Sufcvi Sowl Money . ... . • To bring out the Infrequents is one of the problems of show business. To induce them to open the moth-proof pocket-book, bring out the mattress money, release the sugar bowl cache calls for the smart provision of physical comfort and its adroit exploitation. usAIRco, experienced and skilled supplier of air conditioning for the modern theatre is ready to engineer and install the type of indoor climate that builds box office receipts and pop corn and candy profits. Write today for early 1947 installation. Planning now can accelerate delivery. * United States Air Conditioning Corporation Manufacturers of fho most complete line of air C0M0 AVENUE S. E. AT 33RD MINNEAPOLIS 14. MINN. handling equipmenl. PROFITS IN THEATRE COOLING FOR THE EXHIBITOR