Showmen's Trade Review (Jan-Mar 1947)

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"Socko Capra pic! 'It's a Wonderful Life' will enjoy just that at the b.o., and eminently deserves to do so! Word-o'-mouth will accelerate the whirring of theatres' wickets!" — Variety "A wonderful motion picture! That it will do wonderful business is as sure as anything in show business can be. A picture for all kinds of audiences!" — M of ion Picture Herald "Should account for high grosses in all situations! Exceptionally entertaining . . . superbly enacted by James Stewart and Donna Reed! Excellent, enjoyable entertainment for the entire family. Appears destined for long and deserved popularity!" — Showmen's Trade Review "A thoroughly engrossing picture! One of the important exhibition ventures of 1947. It can't miss such an exalted niche!" — Boxoffice "Outstanding! One of the great films of this or any year! Has all the ingredients to make up swell entertainment! . . . Capra and his touch at his best!" — The Exhibitor "This is one of the great ones; headed for smash biz! Stirring, profound, intensely human! This is for Everyman! Frank Capra has created a grand picture of humanity! A candidate for many laurels!" — Film Daily "Going to do wonderful things at the boxoffice! James Stewart's performance of Academy Award stature!" — M. P. Daily