Showmen's Trade Review (Jan-Mar 1947)

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SHOWMEN'S TRADE REVIEW. February 1, 1947 E-5 room, is confined to the lower level. At the left front corner, under the corner bedroom, is a milk bar. complete with kitchen and separate toilet for kitchen personnel. It can be entered either from the street or patrons can enter it from the theatre lobby. At the left of the theatre entrance is a curved window looking like a boxoffice but actually the window of a popcorn and candy booth. This booth also has an inner counter opening into the lobby of the theatre: it can thus sell its wares equally well to patrons and to passersby. To the right of the entrance a similar window serves the box-office — which, like the candy and popcorn booth, has a second opening inside the lobby. Tickets can thus be sold either within or without, according to the weather, and policy from time to time. Patrons passing through the lobby into the foyer find a coat room and men's room at their left, women's rooms and cry room at their right, and an isolated, centrally located smoking lounge straight ahead, for the use of all. The auditorium is reached through aisles that curve right and left around the smoking lounge, and separate that lounge from the men's and women's rest rooms. Foyer, coat room, cry room, smoking lounge and auditorium aisles are carpeted, with ozite underlay. Doors are birch, in natural finish. Lobby, smoking lounge and box-office are painted in light tan; powder room in rose; cry room, milk bar, popcorn room and manager's office in blue. The auditorium walls and ceiling, finished in Zonolite acoustic plaster, are unpainted except for mural decorations, flowing scroll patterns that carry the eye to the screen. Four hundred American Seating Company Bodiform chairs are installed in a two-aisle arrangement on a reverse slope floor. Beginning at the rear, the slope changes at each interval of 8 feet, 3 inches. For the rearmost interval it is 1.378" per foot; then 1.156" — 0.984" — 0.757"— 0.459 " and 0.136". Then for the next interval of 8 feet 3 inches the floor is level. From the front end of this level area to the screen platform, a distance of 12' 8", the slope is reversed, the floor slants upward at 0.382 per foot. Steam boiler and shallow well water are used for heating and cooling, with the help of U. S. Air Conditioning Company coils and dampers, and a five horsepower, variable speed motor. The well is 18 feet deep. Both heating and cooling are thermostatically controlled. The projection room, like the milk bar kitchen, has its own separate toilet facilities. It is equipped with Super Simplex projectors, Strong one-kilowatt lamps, Simplex 4-star soundheads, and Operadio Model No. 185 12-watt amplifier. The screen is Dalite beaded, 16'xl2'. Sound men as well as patrons praise the sound quality; for this, Don Gran is inclined to give the major credit to the Zonolite acoustic plaster, since he used the same equipment with less satisfactory results in his old Star Theatre. A parking lot of irregular shape surrounds the theatre on two sides, providing approximately 13,000 square feet of parking area. (#2). LIVING ROOM of the apartment, above the theatre entrance. AIR CONDITIONED, 400-seat auditorium with cry room at rear, left. 75-YEAR OLD LUMBER for apartment; auditorium is steel-frame-and-cinder-block.