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SHOWMEN S TRADE REVIEW. February 1. 1947
E-7
Unusual Design in a Stadium -Type Theatre
The Grafton, Grafton, Wise.
Exceptional among stadium-type theatres in providing both entrance and exit at the cross-aisle, rather than the rear, the new Grafton Theatre, Grafton, Wise carries further a growing trend already noted in the December 7th issue of STR.
Readers may recall that the Quonset Hut "theatre of tomorrow" described in
that issue, the Fox, built by Fox Intermountain Amusement Corp. at Aurora, Colo., was of stadium design with exits at the ends of the cross aisle. Entrance, however, was effected from the rear in conventional fashion, and the lobby, foyer and rest rooms were conventionally located behind the auditorium.
In the plans for the new Grafton Theatre, here reproduced, both entrance to and exit from the auditorium are achieved via the cross-aisle only. Lobby, foyer and rest rooms are alongside the auditorium, and accessible solely through the cross aisle.
The Grafton, still only in the blue-print stage, was designed by Peacock and Belongia, architects of Milwaukee, for Mark Morgan and Harry Melcher's M. & E. Amusement Company, operators of a number of theatres in Wisconsin. Grafton, in which the new theatre is to be located, is a suburb of Milwaukee, about twenty miles from that metropolis.
The new house will be of masonry construction, with seats for 518 patrons. The candy-and-popcorn concession is ingeniously located at a corner of the building, accessible for patrons the moment they pass the entrance doors and before many of them will have put away their change, but equally accessible to passersby who do not enter the theatre.
The cry room and a smoking room are at the top of the stadium section, on either side of the projection room. Exits are provided at the front of the house, at the side of the screen platform, in addition to the exit via the cross aisle. The lobby is intimately united with the street by means of large plate glass windows which serve as its front wall, and by doors that consist principally of large, clear panels of glass. (#3).