Showmen's Trade Review (Jan-Mar 1947)

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1947
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000456
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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E-16 SHOWMEN'S TRADE REVIEW, February 1, 1947 Fox -West Coast and enry Kaiser Pl&ient: TELEVISION ANTENNA — the name sign tower is also television antenna. • Factory-Built in Sections • Pattern-Erected on Site • Put Up in 6 to 8 Weeks • Demountable — Can Be Moved • No Plaster Used At All • No Wood in the Building • Pre-Pashioned Decoration • PreWired Projection Room • Woven Glass Draperies • Spun Glass Soundproofing • Sound Power— 150 Watts Fore-runner of a hoped-for stream of mass production theatres to roll off Southern California assembly lines, Fox-WestCoast's new Crest Theatre is strictly a factory product, put together at the site but otherwise pre-fabricated in every detail. Planned by Charles P. Skouras, President of Fox West Coast Theatres Corp., and by Henry Kaiser, shipbuilder and manufacturer, the Crest was designed by R. H. McCullough in cooperation with Kaiser engineers. The Crest is skyscraper-like in construction, with 129 tons of structural steel in its framework, walled with fireproof gypsum panels, and roofed with Galbes.os. It is believed to be earthquake-proof. Neither plaster nor wood are used anywhere either inside or outside of the building. Among the most remarkable characteristics of the Crest is the fact that it is demountable! Put together with nuts, bolts and lock washers, it can be taken down and re-erected on another site, should necessity ever require. The steel-lattice tower of the name sign, 110 feet tall, was designed with the correct amount and placement of material FOYER DECORATIONS are pre-fabricated in this "theatre of the future.