Showmen's Trade Review (Jan-Mar 1947)

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1947
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000463
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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SHOWMEN S TRADE REVIEW, February 1, 1947 E-23 LUXURIOUSLY CARPETED foyer with glass-walled ice cream parlor at the left. head, and back to a third reel housed in the lower magazine. The projectionist must thread in proper synchronism. The projection room also has a Brenograph effect machine, revolution counters which indicate the exact footage of unrun film left in each projector at every moment during its operation, and three control panels (one at each operating position) by means of which house lights, projectors and changeovers can all be controlled from any operating post. Projectors are Simplex E-7's; lamps are Peerless Hy-Candescent condenser types, burning from 120-128 amperes (the projected picture is 29' 2" wide). Sound is Simplex 4-Star with a double-channel 150-watt amplifying system — much more power than a 1,300-seat theatre needs by Four aisle Auditorium Finished in Gray, Gold. Silver and Rose. Projection Room, Simplex Equipped, With Brenograph Effect Machine and House-Light Control Panel. any standard, but installed with a view to future possibilities, and also to provide the most perfect sound quality by operating the system very far below the possibility of overloading. The speaker system is an Altec-Lansing. Hugh Gibbs of Long Beach was the architect; F. E. Tucker and Son of Long Beach, the general contractors. Western Air and Refrigeration Company supplied the Westinghouse heating and conditioning equipment, R. L. Grosh and Sons the drapes. National Theatre Supply furnished the American Seating Company chairs, the Alexander Smith carpet, all the projection and sound equipment, and the Bevelite plastic letters for the attraction boards at the two ends of the marquee. Milton Arthur is president of the Cabart Theatre Corporation. (#9).