Showmen's Trade Review (Jan-Mar 1947)

£-28 EQUIPMENT LITERATURE K m BUREAU 03 ffl Listings for February I, 1947 LITERATURE listed below describes in detail many items of theatre equipment and supplies. All of these bulletins are yours for the asking. There is absolutely no obligation. BLACKLIGHT ORNAMENTATION. Arresting designs for theatre decoration through the use of painted lucite panels and ultra-violet light are presented in a six-page folder by Gull Industries, Inc. Suggested designs range in style from medieval to ultramodernistic, for application to ceilings as well as walls. Theatremen contemplating redecoration should find this little folder stimulating and suggestive. (#1). CARPETS. A world of information about carpets, including the various weaves, and the differences between them, can be found in a thirty-four page, hardcover brochure by Alexander Smith and Sons Carpet Company. Included are actual samples of Velvet, Wilton and Axminster weave — and with each, photographs enlarged 16 times to show the finer details of the surface, cross-section and back of these kinds of carpeting, side by side with a 3" x 5" sample of the carpet _ itself. The book is lavishly illustrated with attractive pictures of carpeting in many de luxe applications, including theatres ; and with a series of photographs explaining some of the processes of carpet manufacture. (#2). CHAIRS. Particularly of interest to the mechanically-minded, a twenty-four page brochure issued by American Seating Company presents illustrated descriptions of the dozens of detailed laboratory tests applied to steel, wood, upholstery fabrics and other materials that go into the making of a theatre chair, as well as tests applied to the finished chair itself. Methods of checking steel for hardness, ductility, strength and resiliency ; methods of testing cast iron, of ascertaining the moisture content of plywood ; methods of checking the strength of glued plywood samples, the holding power of glue on solid wood samples, the resistance to rust of metal parts, the service expectancy of coil springs, rubber cushions and plastic coated fabrics, the perspiration fastness of dyes — these and many more are both pictured and explained. Technically inclined readers will find much of absorbing interest in these pages. (#3). LIGHTING EQUIPMENT for almost all theatre requirements is pictured, described and priced in a closely printed, illustrated six-page folder issued by Kliegl Brothers. Ceiling fixtures, illuminated exit signs, aisle, step and corridor lighting fixtures, stage lighting fixtures, spot lights, flood lights, and outdoor weatherproof lights all find their places in this brochure, along with floor pockets, wall pockets, connectors, hand and motor-operated color wheels, and dimmers. The folder constitutes almost a minor encyclopedia of conventional theatre lighting equipment. (#4). MARQUEE (CHANGEABLE) LETTERS. Most theatres derive a substantial portion of their revenue trom mere transients — people who stroll past or near the theatre and decide to go in after they see what's' playing. The changeable letters tell them. The letters must be eminently visible. They must be attractive. And immune to weather. You should read a full-color, staple-folder of Wagner Sign Service, Inc., which includes very complete and thoroughly illustrated descriptive material, mounting instructions, lighting instructions, and highly helpful suggestions for preparing attractive and informative "copy." Are you certain you are getting the utmost possible advertising value out of your own changeable letters? (#5). MARQUEE (CHANGEABLE) LETTERS. Complete blue prints and instructions for installation and 7£e PICTURES — regardless of the efficiency of all other equipment, is dependent directly upon the condition of the optical surface of the reflector in your lamphouse, since any light which reaches the screen must necessarily be reflected to the screen by this surface of the mirror. Replace your mirrors regularly with new, genuine 4 REFLECTORS MAT I ON A£ 'There's a Branch Near You'' SHOWMEN'S TRADE REVIEW, February 1, 1947 ■ Request for Literature Equipment Literature Bureau Showmen's Trade Review, 2/1/47 £ 1501 Broadway, New York 18, N. Y. ■ Please send booklets checked below: 1 □ 2 □ 3 □ 4 □ 5 □ 6 □ 7 □ 8 □ 9 □ 10 □ Name (print name and address) Theatre Address City . State use of Adler silhouette letters and glass-in-frame attraction units are contained in a double envelope of literature _ published by Adler Silhouette Letter Company. Tributes from theatre users and architects are also included. Anyone concerned with marquee exploitation equipment will find interesting and valuable data in this attractively printed material. (#6). PROJECTOR MECHANISM. Interesting and novel features of the most modern projector mechanism now on the market — the just-released Motiograph Model AA — are illustrated and described in a fourpage bulletin. One striking picture shows a view of the screen through the open blades of the unusual double shutter — which consists of two concentrically mounted cylindrical rotors that turn in opposite directions and interrupt the light beam just before it reaches the aperture. Interesting also is the addition of an indicating dial to the framing control, which helps the projectionist to set that control in the middle of its range before threading; and to see instantly in which direction to turn it to correct misframes with a minimum of manipulation. The bulletin describes and pictures many other details of the new mechanism. It will be of interest to all who are concerned with the mechanical details of obtaining good projection. (#7). SANITARY AGENT. The odorless deodorant, germ-killer and fungus killer, Fort-A-Cide, is discussed in detail in a four-page, two-color brochure by the Corporation of that name. This sanitary agent, having no odor at all of its own, does not reveal that the theatre has been disinfected, and therefore doe* not associate the theatre with the idea of disease in the minds of worried mothers. The brochure describes the disinfectant and two portable spray guns and tanks for applying it ; and illustrates, with eleven photographs, its application to auditorium, rest room and plumbing surfaces. The exact dilution to be used in each case is prescribed, together with exact instructions for the mopping, spraying or "fog-misting" of different surfaces and areas. (#8). TICKET MACHINE. A well-illustrated, threecolor, four-page folder of General Register Corporation sets forth the functional and structural details of that company's new hand-operated "Automaticket." Since this device is as fast as the electrical ticket issuers, but costs less and is less expensive to service, its makers expect that in time it may replace electrical machines entirely. This folder is therefore of interest to all who contemplate present or future purchase of ticket-issuing equipment. (#9). VACUUM CLEANING. Effective cleaning of theatre screens, drapes, ornamental surfaces and stairways, and in-place vacuuming of theatre carpets, art illustrated and described in a four-page folder issued by National Super Service, Inc. The bulletin sets forth both methods of using the Super vacuum cleaner to maximum advantage, and technical details of the cleaner itself. Despite the fact that the unit develops a rated one-half horsepower, to move 113 cu. ft. of air per minute at a velocity of 2]/i miles per minute, its combination of modern, light motor core materials and high-speed design keeps the weight of this half-horsepower mechanism down to 3SJ4 pounds for motor, bag and cord. The tools also are light; the ten-foot extension tube, for example, weighs only 53 ounces. The Super cleaner is therefore readily portable (despite its power) which facilitates its use in the varied and versatile ways described. (#10).