Showmen's Trade Review (Oct-Dec 1946)

hem Ms Q mw, to s^^e OUT of the war has come one blessing— a lesson in thrift for millions of those who never before had learned to save. Enrolled under the Payroll Savings Plan in thousands of factories^ offices, and stores, over '27 million American wage earners were purchasing "E" Bonds alone at the rate of about 6 billion dollars worth a year by the time V-J Day arrived. With War Bond Savings automatically deducted from their wages every week, thrift was "painless" to these wage earners. At the end of the war, many who never before had bank accounts could scarcely believe the savings they held. The moral was plain to most. Here was a new, easy way to save; one as well suited to the future as to the past. Result: Today, millions of Americans are continuing to buy, through their Payroll Savings Plan, not War Bonds, but their peacetime equivalent — U. S. Savings Bonds. From war to peace! War Bonds are nuw known as U. S. Savings Bonds, bring the same high return— $25 for every $18.75 at maturity. Out of pay — into nest eggs! A wage earner can clioose his own figure, have it deducted regularly from earnings under Payroll Savings Plan. New homes to own! Thousands of new homes, like this, will be partially paid for through Bonds wisely accumulated during the next five to ten years. Keeping cost of living in check! Buying only needed plentiful goods and saving the money which would bid up prices of scarce goods keeps your cost of living from rising. Save automatically — reqiilnrhi. Savings chart. Plan above shows how even modest weekly savings can grow into big figures. Moral: Join your Payroll Savings Plan next payday. SAVE WE eASr WAY... BUY YOUR BONDS XHROUOH rmOLL SAVINGS Contributed by this magazine in co-operation with the Magazine Publishers of America as a public service.