Showmen's Trade Review (Oct-Dec 1946)

SHOWMEN^ TRADE REVIEW, November 9, 1946 E-33 United States Rubber Co., 1230 Avenue of the Americas, New York 20, N. Y. Sand Urns C.M.P.S. Corp., 346 W. 44th St., New York 18, N. Y. Compeo Corp., 2251 W. St. Paul Ave., Chicago 47, 111. Lawrence Metal Products, Inc., 434 Broadway, New York 13, N. Y. Upholstery Materials .A.tlas Powder Co., Zapon-Keratol Division, Stamford, Conn. Collins & Aikman Corp., 200 Madison Ave., New York, N. Y. Columbus Coated Fabrics Corp., 1280 N. Grant Ave., Columbus 16, O. Cotan Corp., 331 Oliver St., Newark, N. J. Dazian's, Inc., 142 W. 44th St., New York, N. Y. E. I. du Pont de Nemours & Co., Inc., Fabrics Division, Fairfield, Conn. Fensin Seating Co., 62 E. 13th St., Chicago, 111. Firestone Industrial Products Co., Velon Division, Akron, O. ♦Goodall Fabrics, Inc., 525 Madison Ave., New York, N. Y. A special tight weave of mohair upholstery for the backs of theatre chairs, specifically developed to give the chair when empty the same coefficient of sound absorption as that of a human body, is one of the important Goodall fabrics for theatre use. Its durability is such that some of the chairs in Radio City Music Hall auditorium, on which Goodall fabric was installed fourteen years ago, still have not needed re-upholstering. Other Goodall products include a newly developed, ultra-durable vinylite piastic for chair seats; carpets, carpet linings iind drapes. B. F. Goodrich Co., 500 S. Main St., Akron, O. Goodyear Tire & Rubber Co., 1144 E. Market St., Akron, O. Hewitt Rubber Corp., Buffalo 5, N. Y. .\. D. Juilliard & Co., Inc., 40 W. 40th St., New York, N. Y. Vlaharam Fabric Corp., 130 W. 45th St., New York, N. Y. The Pantasote Co., Inc., 444 Madison Ave., New York, N. Y. The Textileather Corp., 507 Madison Ave.. Toledo, O. United States Rubber Co., 1230 Avenue of the Americas, New York 20, N. Y. 1. Weiss & Sons, 445 W. 4Sth St., New York, N. Y. S DISPLAY ADVERTISING Attraction Boards *Adler Silhouette Letter Co., 3021 W. 36th St., Chicago 32, 111. Exclusive "Remova-Panel" frame construction simplifies sign maintenance _ permits easy access to any part of the interior for cleaning, replacing lamps or tubes, or for repairs. Equipment is furnished for straight, curved or mitred marquees of any shape or size. Excellent modernization can be accomplished by simply replacing old style letter equipment with these modern stainless steel, glass-in-frame units. Artkraft Sign Co., Lima, O. C. Biendsen Co., 312 N. Water St., Decatur, 111. Boy Hansen Sign Co., Front & Gaines Sts.. Davenport, Iowa Colonial Sales Corp., 928 Broadway, New York, N. Y. .Metal Goods Corp., 5239 Brown Ave., St. Louis, Mo. ♦National Theatre Supply, 92 Gold St., NewYork, N. Y. Ben B. Poblocki & Sons, Inc., 2156 S. Kin nickinnir Ave., Milwaukee, Wi.=;c. Changeable Letters *Adler Silhouette Letter Co., 3021 W. 36th St., Chicago 32, 111. "Third dimension" letters are available in 4", 6", 8", 10", 12", 16" and 24" sizes for interchangeable use on Adler attraction boards. They may be finished in a variety of color combinations, and are sold under guarantee of free replacement of any letter the user can break. C. Bendsen Co., 312 N. Water St., Decatur, 111. Falk Glass Products Co., 5 Union Square, New York 3, N. Y. Boy Hansen Sign Co., Front & Gaines Sts., Davenport, Iowa *National Theatre Supply, 92 Gold St., Neu York, N. Y. *Wagner Sign Service, Inc., 218 S. Hoyne Ave., Chicago 12, 111. Wagner plastic changeable letters are available in eight sizes — 4 in., 6 in., 8 in., 10 in.. 12 in., 16 in., 24 in. and 30 in. — all in translucent colors of red, green, blue and amber, and in opaque black. They can be used in conjunction with aluminum letters, as replacetnents. Wagner also supplies full-colored transpareticies of all stars in any size to fit Wagner transparency frames, which in turn fit any Wagner marquee attraction board, the same as letters. Display Frames and Cases C. Bendsen Co., 312 N. Water St., Decatur, 111. Lobby Display Frame Co., 549 W. 52nd St., New York, N. Y. Colonial Sales Corp., 928 Broadway, New York, N. Y. Kawneer Co., Front St., Niles, Mich. *National Theatre Supply, 92 Gold St., New York, N. Y. Ben. B. Poblocki & Sons Co., 2159 S. Kin nickinnic Ave., Milwaukee 7, Wise. Textkraft Sales Co., 10 E. 33rd St., New York, N. Y. (Continued on Page E-34) Fox Boulevard Theatre, Wichita, Kan., showing 24" and 10" Adler "Third Dimension" Letters used interchangeably on "Remova-Panel" Glass-in-Frame units, on front face of sign. Sign is double-faced, set about 30 ft. in front of theatre, suspended between 2 masonry pillars. Front face shows current program and back shows coming attractions. In 6-line. Double-Faced Sign, 85 " Visible Height Made Possible by ADLER "REMOVA-PANEL" with "THIRD DIMENSION" Letters So easy to profit from large, brilliant marquee program displays, because ADLER Exclusive "Remova-Panel" frames give quick, easy access to any pan of the interior of the sign for all maintenance — replacing lamps, fluorescent tubing, cleaning, repairs — all without removing any large, heavy frame and glass unit. And ADLER "Third Dimension" Letters — the original and only letters with true third dimensional depth — provide flexible display in all interchangeable sizes — in all popular colors — all easily handled in and out of the sign. FIND our TODAY ABOUT ADLER SMASH DISPLAY ADLER SILHOUETTE LETTER CO. 3021b West 36th St.. Chicago 32 1451b Broadway. New York 18 CHICAGO NEW YORK TORONTO, CANADA LONDON, ENGLAND Canadian Representative: General Theatre Supply Co., Toronto Covered by Patents Granted and Pending. Approved by Underwriters' Lab.. Inc.