Showmen's Trade Review (Oct-Dec 1946)

Page scan 000677 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1946
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000677
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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SHOWMEN'S TRADE REVIEW, December 7, 1946 E-9 LEFT: The 40' x 120' Quonset Hut theatre, with brick-steel-and-concrete building for lobby and stadium area. ABOVE AND RIGHT: Interior appearance of Quonset Hut theatre, looking toward the screen, and toward the stadium area. The manager's office (out of which the box-office opens) is at one side of the lounge, with glass windows facing both lounge and lobby, thus giving the manager complete control and vision over that entire area at all times. As entering patrons walk into theatre proper they must pass directly in front of a large and attractive candy case. Decoration and Equipment The curved motif of the Quonset hut is reproduced in the auditorium decoration in the ornamental scrolls that frame the screen opening, in the scroll-like murals of the side walls, in the flowing top line of the high wainscot, in the decorative treatment of the ceiling panel, and in the swirling pattern of the carpet. Lounge decoration is tastefully modern, in off-white, wine and light blue. Auditorium chairs are American Seating Company's Bodiform — 528 located on the main floor and 145 in the stadium. Conditioning equipment is United States Air Conditioning Corporation's, with an automatic control system installed by Johnson Service Co., of Denver that makes both conditioning and heating substantially automatic, having push-button control in the manager's office. Germicidal lamps are concealed in the ventilating ducts. Projection room apparatus is Simplex, installed by National Theatre Supply. A parking lot witli space for 75 cars directly adjoins the theatre. It is floodlighted at night, and will be landscaped. Architect of tlie "theatre of tomorrow" was Charles D. Strong of Denver. (#1). . " >«<> «,S:#/J»UL.[ .-4 orrrrrrf'f^^l '''.JL,S^ a n D o