Showmen's Trade Review (Oct-Dec 1948)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1948
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00083
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 17, 2022
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SHOWMEN'S TRADE REVIEW, October 9. 1948 No other item of theatre equipment is winning patron approval that compares with that accorded IDEAL CHAIRS The deep spring cushioned comfort, the convenience of easy retractability, and the safety features of this pre-eminent chair are appreciated by everyone. So far ahead mechanically . . . offering so many EXCLUSIVE advantages, the Ideal Slide-Back chair affords more than six inches of smooth, eifortless, horizontal retraction with no humps, jarring or disturbance to those behind — provides 100% more passing space, with conventional spacing, 32" back to back. Eliminates necessity of standing to permit passing. There are no sharp edges to bump shins, no pinching hazards. Full length die formed steel back panel entirely covers seat cushions. The Ideal Slide-Back is the only chair of ANY TYPE that affords 100% safety in emergencies. Unoccupied seats automatically silently slide back, rise and lock into position; automatically disengaging when lowered for occupancy. The Slide-Back is also extremely popular with maintenance people. No adjustments or lubrication are required and there is no understructure to hamper cleaning. Easily installed without specialized mechanics, the Slide-Back is adjustable to all conditions and inclines. Available in a variety of models, end standards and upholstering. CONVENTIONAL TYPE SEATING FOR BALCONIES WITH HIGH RISERS SUPPLIED ON THE SAME ORDER WITH SLIDE-BACK CHAIRS. ~^>o(d by independent iJkeatre J0>upp(y 2)eaie eri IDEAL SEATING COMPANY of GRAND RAPIDS SEATING IN THE MODERN MANNER