Showmen's Trade Review (Jan-Mar 1949)

E-12 SHOWMEN'S TRADE REVIEW, February 5, 1949 theatre Equipment Showcase Presenting: a New Acoustic Tile; Simpler Diffuser Installation; a Very Profitable Machine; a New Wall Showcase for Refreshments, and a Highly Versatile Floor Tile © A new acoustic tile, said to combine high sound-absorbing properties and excellent thermal insulation with a weight of only 12 ounces per square foot will be New sound-absorbing and thermal tile is composed of compressed glass fibers, weighs only 12 ounces per square foot. made available April 1st by Owens-Corning Fiberglas Corporation. It is composed of compressed glass fibers and is therefore incombustible and immune to humidity conditions, and according to the manufacturer, will neither warp, buckle, expand or contract. The tiles can be cut with a knife to fit them to special areas. • Installation of Connor Kno-Draft air diffusers is made easier and less expensive, and smudging of the ceiling in the vicinity of the diffuser by smoke or dust in the air is eliminated, by a new "anti-smudge" cone which fits snugly between the ceiling and the diffuser's outer rim. Use of these cones provides greater latitude in cutting ceilings and in space required between the finished ceiling and the face of the duct. © The Drincolator — two-beverage, semiautomatic dispensing machine — is shown here as the core of the concession assembly at the Orpheum Theatre, St. Joseph, Missouri. It dispenses a drink of constant size — any size to which the control valve is pre-set — and of automatically constant carbonation at 3.5 per cent CO2 by volume. The Drincolator is now being distributed by National Theatre Supply, who assert that a cost of $3.60 for materials and cups will gross the theatreman $12.50 at 5 cents a drink or $25.00 at 10 cents a drink wherever this machine is installed. tured here. Fremont Rubber Company is now producing 9x9" squares of rubber floor tile which can be laid either as they are, or with the 6x6" bevel die cutting Wall case for candy, etc., keeps enticing refreshments before eyes of patrons when crowds hide counter display. removed from the inside of each tile and interchanged, to produce a more variegated appearance. These specially cut tiles, known as Duo-Cut, are available in thirteen plain and marbleized colors to afford unlimited possibilities in pattern designing and color schemes. DtFFUS«8 AND CONE SEPARATED New anti-smudge cone protects ceiling and simplifies installation of W. B. Connor Engineering Corp.'s air diffuser. Drincolator beverage machine forms core of this concession, converts materials worth $3.60 into $12-$25 worth of sales. © Sales of confections increase when they are attractively displayed; a candy counter is excellent for this purpose but has the disadvantage that its display may be hidden by crowds of patrons and so become ineffective at the very moment when sales opportunities are greatest. Pictured on this page is a new wall case just brought out by Columbus Show Case Company which should prove a very valuable adjunct to the candy counter in any theatre. Its display remains temptingly visible under crowded conditions, and will draw to the concession counter patrons passing it at a distance. © A new feature in floor tiles is pic These floor tiles can be taken apart if desired and their inserts interchanged to form a more varied color pattern.