Showmen's Trade Review (Jan-Mar 1949)

Page scan 000283 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1949
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000283
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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HOWMEN S TRADE REVIEW, February 5, 1949 But make sure of all three — Comfort, Appearance, Long Service This Heywood-Wakefield Airflo model, TC 702, is an outstanding achievement in comfort, literally tailor-made to the individual patron! It has a smart elegance of line that brings* your house up-to-date, and keeps it so. In range of colors and fabrics, too, it brings assurance of good taste to your decorating scheme. Like all Heywood-Wakefield theatre chairs, its sound design and steel construction assure long, long trouble-free service. In addition, it brings you the full benefits of our long, praaical experience in meeting the problems of theatre owners— through numerous refinements and improvements which make up-keep easy and cut maintenance costs. So make sure of all three when you re-seat or plan a new theatre. Our illustrated folder shows all current models in full color— and our own representative or the nearest H-W distributor will show you at first hand how comfortable and prartical theatre seating can be. Heywood-Wakefield teams intelligent design and good workmanship with steel to produce seat frames that assure lasting comfort throughout long, steady use. Heywood-Wakefield Theatre Seating Division • Menominee, Michigan • Sales Offices: Baltimore, Boston, Chicago, New York. r r' 1^