Showmen's Trade Review (Jan-Mar 1949)

E-18 SHOWMEN'S TRADE REVIEW, February 5, 1949 New Sales Aids Offered by Manley To Help You Sell More Popcorn Pictured here are a few of the many items in Manley's new merchandising service. The "Happy Elephant" (right) stands 36 inches high, can be mounted and mechanized cheaply and used as set piece in theatre lobbies. Lacquered four-color streamer (above) measures 6x22 inches, is available easelmounted or as lithograph sticker. Standee (left) is 18 inches high. Shown above are some of the one-column ad mats included in the new Manley merchandising service kit. Two-column newspaper advertising mats are also supplied. A new merchandising service, an innovation in the popcorn field, has been designed by Ray Beall, Advertising and Public Relations Consultant, for the purpose of helping theatremen who use Manley products sell more and more popcorn. The service has many ramifications. It includes seven trailerettes, obtainable through National Screen Service, which were created specifically to promote "impulse" popcorn sales among theatre audiences. It also includes counter standees brilliantly finished in red, green, yellow and black against a white background. The standees are 18 inches high. The same designs, in the same sizes, are likewise supplied as lithograph stickers for popcorn machines, mirrors or windows. Brightly colored streamers, measuring 6x22 inches, are still another part of the service. And there are window and attraction frame borders measuring 31/2x88inches, 8x8-inch quarter-circle price corners, miniature elephant price standees. and colored lithographed stickers featuring such holiday and sports motifs as St. Valentine's Day, Fourth of July, Christmas, football and baseball. Also included is a 36-inch "happy elephant" paper cut-out that can be mounted and mechanized at low cost. In addition there are 12xl8-inch paper banners and 18x20-inch pennants. There are one and two-column ad mats. All this eye-catching material carries designs and copy expertly planned to promote additional sales of popcorn. Except for the trailerettes which, as noted, are furnished througli National Screen Service, the entire supply of these sales aids is packaged in cardboard kits available directly from Manley from any of the Manley divisional offices or from the factory at Kansas City. Tlie new merchandising service was announced by Charles G. Manley, Vice President of the company. SMPE to Star T elevision Two of the five days of the forthcoming 65th Semi-Annual Convention of the Society of Motion Picture Engineers will be devoted exclusively to a conference on television, with all other technical aspects of theatre and studio practice crowded into the remaining three days, the Society announces. The Convention will be held in New York at the Hotel Statler (formerly known as the Hotel Pennsylvania) from April 4th to April 8th, inclusive. Aside from television the assembled engineers will discuss theatre and studio equipment, films and film processing, and high-speed photography. There is to be a get-together luncheon on April 4th, and a cocktail hour and banquet on April 6th. New Profit Possibilities In Coin-Slot Perfume Machine Additional vending machine profits are now available to the theatre by means of a new coin machine which offers patrons their choice of either cologne or perfume, in small vials, at twentyfive cents each. Movie Star Joan Bennett, who is known as an authority on beauty, having published a book on the subject, is actively associated with the enterprise. Her name is on the machine and on the perfume, which she has approved. The perfume is said to be of high quality, salable at twenty-five cents only because of mass production. The method of vending represents an improvement over older methods whereby perfume was squirted on the patron, since now she receives it in the form of a purse-size bottle and can apply it as she pleases. Jeff Distributors, Inc. of Chicago and Los Angeles, supply the machine and the perfume, and take care of all servicing. Tlie exhibitor merely furnishes space to set up the vending device, and collects a percentage of the profits. Slipper Will Head New NTS Branch in Omaha Glenn K. Slipper, member of the sales staff of National Theatre Supply's Los Angeles branch, has been transferred to Omaha, Nebraska, and promoted to the post of manager of the new branch which National will open at 1610 Davenport Street, in Omaha's film row. The Omaha enterprise will bring to 29 the total number of National branches located in principle film trade ai-eas from Coast to Coast. Glenn K. Slipper