Showmen's Trade Review (Oct-Dec 1949)

VIEWS ON NEW SHORT SUBJECTS MY BLUE HEAVEN (Col. — 1656) Cornmunity Sing. 914 mins. Dick Liebert at the organ and the Song Spinners on the vocals render My Blue Heaven, Moonlight Bay, In a Little Spanish Town, San Fernando Valley and Why Don't We Do This More Often in this audience participation musical one-reeler. Release date, 7/7/49. SILLY HILLBILLY (Para.— E8-8) Popeye Cartoon in Color. 7 mins. City slicker salesman Popeye visits the mountain country of hillbilly Bluto and his workworn girl friend Olive Oyl and, after complications with his mechanical ware and a terrific beating by Bluto, wins the fair lady. Release date, 9/9/49. IT'S IN THE GROOVE (20th-Fox) March of Time No. 6. 19 mins. The story is here told of the phonograph industry, from Edison's tinfoil to the current war of turntable speeds. Important recording artists of the last 20 years, including Paul Whiteman, Guy Lombardo, Bing Crosby, cowboy Eddy Arnold and Jascha Heifetz are shown in action. James Caesar Petrillo explains why he stopped new recordings for a year. MOT says Americans will buy some 250,000,000 records this year and calls the scramble for this market "the greatest hubbub in the entertainment industry." Release date, 6/10/49. STOP— HEAVY TRAFFIC! (20th-Fox) March of Time No. 7. 18 mins. Traffic congestion is one of the nation's most irritating headaches, with 41,000,000 automobiles and a production rate of nearly half a million a month. MOT takes a look at the jammed streets of an old city and contrasts the solutions found elsewhere: express highways, better road signs, parking meters, mechanical garages, city planning boards and driving courses, with attention also to such unclassifiable material as the attitude of women drivers. Release date, 7/8/49. FARMING PAYS OFF (20th-Fox) March of Time No. 8. 18 mins. The average farmer has struck it rich, and MOT considers this situation in an examination of a small, diversified Ohio farm. The benefits of the business are shown, then the work, mental, muscular and mechanical, that makes it go. The film ends with some estimates of the future. Release date, 8/5/49. POLICEMAN'S HOLIDAY (ZOth-Fox) March of Time No. 9. 19 mins. An American policeman on vacation in London visits Scotland Yard and observes the unraveling of a homicide stemming from a whisky truck hijacking. The famous criminal investigation organization reveals training methods in such disciplines as jiu jitsu. the identification of people in a crowd and tracing suspects in London's catacomb of streets. Release date, 9/2/49. Balmer Gives 'Belvedere' A Collegiate Campaign Effect from cause was achieved by Manager John Balmer of Reade's Paramount in Long Branch, N. J. (and by other Reade managers) in his campaign for "Mr. Belvedere Goes to College." The effect was entirely collegiate, with commencement day caps and gowns, college pennants, students' "beanies." The doorman was costumed in cap and gown for five days before opening, and an usher in the same get-up, with a date "snipe" on his back, patrolled the town's business section at noon. City Manager Guy Hevia in Asbury Park decorated the lobby of the Mayfair with college pennants and strung them to lamp posts on two sides of the theatre. At the Strand in Plainfield, City Manager Hal Martz and House Manager Ann DeRagon had the cashiers and doorman wear "beanie" caps '•)r a week in advance and during the picture's run. They tied up a local radio station for a gratis 15-minute program of college songs suggested by the film. In Morristown City Manager Ralph Lanterman took a different tack : on the theatre lawn he placed a seven-foot cutout of Clifton Webb, and dressed one of his ushers at the Community Theatre in cap and gown and had him "picket" the theatre with this sign : "If Mr. Belvedere can go to college, why can't I?" CLASSIFIED ADVERTISING Showmen's Shopping Guide BUSINESS BOOSTERS CALLING ALL GENE AUTRY AND WESTERN FANS! Sensational Triple Feature Giveaway! Autry's autograph, colored large photograph plus the finest approved 10c Western Comic Books. Price 3c per Combination. Sidney Ross, 334 West 44th St., N. Y. 18, N. Y. Ten cents pci word (to words minin borders. No charge (or name and address. S insertioiis for price of 3. Money order or check with copy. C>o«ia( date: Monday noon preceding publication date. Addr»<i advertising orders and replies to box numbers to: SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York J 8, N V J$ SITUATION WANTED BUSINESS WANTED ONCE IN A LIFE TIME FOR REAL SHOWMEN. We have a few territories open on two special roadshow film attractions. Proven successes. Only Manpower and money need apply. Contact Cir. 6-5883, Nathan Cy Braunstein, 723 7th Avenue, New York City. DRIVE-IN THEATRE EQUIPMENT DRIVEINS— NOW'S THE TIME! Order your equigment on Lay Away Plan. We'll deliver whenever you're ready. Complete Dual 35mm outfits from $1,595.00; Dual 16mm Amproarcs $1,795.00; In Car Speakers $15.97 pair; Marquee Letters 35c up. Time Deals Invited. Write for 1949 catalog with special Drive-In Section. Dept. b — S.O.S. Cinema Supply Corporation, 602 W. 52nd Street, New York 19. EQUIPMENT WANTED OLD THEATRE ORGANS, Orchestropes, coin operated pianos and any self playing instruments also music rolls. L. Kerstein, 32 South St., Freehold, N. J. NEW EQUIPMENT FILM CABINETS— $2.95 SECTION; Britelite soundscreen, 35c foot; Rectifier bulbs, first quality, $5.15; Rewinders, $9.35 set. What do you need? Star Cinema Supply Company. 441 West 50th Street, New York 19, N. Y. NEW TOO? YESIREE! WITH COOPERATION of manufacturers S.O.S. has assembled latest booth equipments for Theatres and Drive-ins at 50 per cent of market price! Time Deals and Trades Too! Dept b— S.O.S. Cinema Supply Corporation, 602 W. 52nd Street. New York 19. SAVE ON SUPPLIES AT S.O.S.— Rectifier Bulbs, 15 Amp. $4.95; 6 Amp. $2.95; Automatic Enclosed Rewinds $69.50; 2000' Film Cabinets $3.50 section; White Screens 30y2C sq. ft.; Masking 36" width 69c yd.; Intercom Telephones $9.95 pair; Crystal Pickups $1.75. Send for free 1949 catalog showing hundreds other values. Dept. b — S.O.S. Cinema Supply Corporation, 602 W. 52nd Street, New York 19. PAIR NEW FOREST H. I. LAMPS, $450.00. Pair Rebuilt Simplex Projectors with RCA Sound Heads, $450.00. P. Sabo. 916 N. W. 19th Ave., Portland 9, Oregon. BLOWERS BALL BEARING VARIABLE SPEED DRIVE belts and pulleys, $47.50 up. Reynolds Mfg. Co., 412 Prospect N. E., Grand Rapids, Mich. YOUNG MAN, AGE 29, SINGLE, wishes position as assistant manager or operator (Penna. license.) Will travel. Available after Nov. 11th. Box 770, Showmen's Trade Review, 1.501 Broadway. New York 18, N. Y. ASSISTANT MANAGER OR PROJECTIONIST: Twenty-five years experience in Scotland as owner, manager and projectionist. No family connections. Will go anywhere. S. J. R. Young, c/o McLeod, Intervale, N. H. THEATRE GAMES BINGO-DYE-CUT CARDS. 75 or 100 numbers— 2 Colors — $3.00 per thousand. S. Klous, c/o Showmen's Trade Review, 1501 Broadway, New York 18. FOR YOUR BINGO GAMES. Controlled or uncontrolled, die cut, play right, priced right. Samples on request. Premium Products, 354 W. 44th St., New York 18, N. Y. THEATRE SEATING CHAIRMAN SAYS BE SEATED in S.O.S. sturdy, comfortable low priced chairs; 472 Veneers, excellent $3.50; 300 Rebuilt American veneer back, spring cushion $5.75. Thousands others — send for latest Chair Bulletin. Dept b — S.O.S. Cinema Supply Corporation, 602 W. 52nd Street, New York 19. USED EQUIPMENT WANT GOOD USED BOOTH EQUIPMENT. Write Box 771, Showmen's Trade Review, 1501 Broadway, New York 18, N. Y. SIMPLEX REAR SHUTTER MECHANISMS, rebuilt, $251.55; Pair Holmes with Baby arc lamphouses, rectifiers, pedestals, etc., complete, rebuilt, $975.00; DeVry XD projectors, rebuilt complete, $550.00; Simplex 5 point pedestals, $110.00 pair; Pair new Super-Simplex mechanisms, used 17 hours, $875.00; Pair Brenkert Enarc lamphouses, rebuilt, $445.00. What do you need? Star Cinema Supply Company, 441 West 50th Street, N. Y. 19. HOLMES SWEET HOLMES STILL AVAILABLE at our low prices. Time Deals Too! Completely rebuilt Holmes Educator 35mm sound projectors, 2000' magazines, amplifier, speaker, lenses. Single outfit, $350.00; Dual $550.00 (formerly $695.00). Many other complete dual rebuilt outfits; DeVry Professional $595.00; Standard Simplex, Acme or SP $995.00. Dept b— S.O.S. Cinema Supply Corporation, 602 W. 52nd Street, New York 19. 16 AND 35MM PROJECTORS. Moviolas, editing and production equipment bought and sold. Write for the Mart Message. The Camera Mart. Inc., 70 West 45th St., New York 19. I SHOWMEN'S TRADE REVIEW, 1501 BROADWAY, NEW YORK 18, N. Y. You are authorized to insert times in your classified section the following: □ cosh For which I enclose □ check □ money order Name Street. City In the amount of in full payment at the rates quoted above State .