Showmen's Trade Review (Oct-Dec 1949)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1949
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000238
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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PARDON US FOR BLOWING OUR OWN HORN! On the opposite page is an M-G-M Studio Chart that we couldn't resist reproducing here. It represents many millions of dollars in star appeal, in story properties, in production values. It is one of the most ambitious efforts M-G-M or any other studio has ever undertaken. It has rich meaning for this business. It says there's no let-down at M-G-M. It says M-G-M is your insurance policy. It says the Leader as usual brings enthusiasm, confidence and lift to the industry.