Showmen's Trade Review (Oct-Dec 1949)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1949
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000318
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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E-8 SHOWMEN'S TRADE REVIEW, November 12, 'Screen's eye" view of new DeKalb, Illinois, theatre shows comfortable appearance of Hey wood -Wakefield chairs. Successful Chain Selects Hey wood -Wakefield Comfort For New DeKALB YES, there's plenty of successful experience back of this newest (and twelfth) unit of the expanding Anderson Theatre Corporation. And a nation-wide record of experience proves that Hey woodWakefield seating is a dependable aid to profitable operation. First, because comfort is designed into every Kne and detail. Second, because time-tested construction methods, and the use of special quahty steels for coil springs, standards, seat and back-pans assure the kind of durabihty that keeps maintenance costs consistently low. See for yourself how the handsome appearance and downright comfort of Hey wood Wakefield seating can make patrons want to come back — and learn at first hand the many money-saving advantages of Hey wood Wakefield construction featiires. Call your nearest HeywoodWakefield distributor or one of our sales offices in Baltimore, Boston, Chicago or New York. Note how smart lines of "Encore" Model TC700 chairs complement the DeKalb's modern decor. ' 'Hey wood Wakefield chairs" says A. J. Claesson, of Anderson Theatre Corporation, "make life easier for an interior decorator in two important ways. Their good looks harmonize with decorating plans^ and their proved comfort helps assure continuing patronage." Theatre Seating Division MENOMINEE, MICHIGAN