Showmen's Trade Review (Oct-Dec 1949)

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SHOWMEN'S TRADE REVIEW, November 12, 1949 E-15 'jmVS EVEN ^RE LIGHT THAN too 'LI NEEP! PROJECTS 21,000 LUMENS [at 90 amperes]-26,000 LUMENS [at 130 amperes] as compared to 17,000 lumens for the 70 ampere Suprex or 7,000 lumens for the 1 K.W. * THERE'S NO SCREEN TOO BIG FOR THE STRONG MIGHTY "90"! IMPRESSIVELY MASSIVE LAMPHOUSE * UNIT CONSTRUCTION Various components instantly removable for cleaning and inspection. combines with FORCED AIR COOLING of the carbon feed mechanism to insure low operating temperatures if: RUGGED BURNER MECHANISM ★ EXCLUSIVE LIGHTRONIC AUTOMATIC CONTROL SYSTEM Maintains the position of the positive arc crater at the exact focal point of the reflector. The positive and negative carbons are advanced so as to maintain proper arc gap length by separate motors, the speeds of which are governed by the Bi-Metal Lightronic Tube. Once the arc is struck no manual adjustment or further attention is required. ★ BIG 16-1/2 INCH REFLECTOR matches high speed fl .9 lens. ★ COMPLETE COMBUSTION OF BLACK SOOT is assured by a stream of air directed just above the arc and which stabilizes its burning and carries away the white smoke which would otherwise be deposited on the reflector. MANY ADVANTAGES AVAILABLE IN NO OTHER LAMP if: BACKED BY THE FAMOUS STRONG GUARANTEE Build your business v/ith more brilliant pictures. See an actual demonstration in your own theatre or drive-in now and you'll be convinced that here is THE FINAL WORD IN HIGH POVI/ERED PROJECTION ARCS! Use coupon now to arrange free demonstration. No obligation. THE STRONG ELECTRIC CORPORATION 51 City Park Avenue Toledo 2, Ohio □ I would like a demonstration of the Strong Mighty "90" in my theatre, without cost or obligation. Please send free literature on the □ IVlighty "90"; □ Mogul Lamp; □ Utility Lamp; □ Strong Arc Spotlamps; □ Strong Rectifiers; □ Strong Reflectors. Name Theatre Street City & State