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his unprecedented advertising campaign for the first time utilizes in the selling of a motion picture the highly successful techniques used for other types of products— as in the launching of a new model of an automobile or a special merchandising scheme for razor blades. The secret is this: Create a desire through a coordinated, concentrated magazine and newspaper barrage. Then make it possible for everybody to satisfy that demand when it is at its height. That's why over 500 prints will be working on ''Prince of Foxes'' during the Holiday season. Cut yourself in on it by booking 'PRINCE OF FOXES" NOW!
Mississippi
(Michigan Cohf.)
Tor«K
Total
Combined
Trading Area
Families
Circulation
12,860
19,167
79,377
186,356
Grand Rapids . .
. 109,525
179,520
, 17,706
23,871
Iron Mountain . .
, 16,264
28,268
1 2,979
14,553
39,879
93,133
Kalamazoo ....
50,721
99,327
Lansing
. 58,698
143,254
Marquette
14,573
26,916
Musicegon
56,672
104,128
15,467
27,284
Pontiac
67,777
252,217
Port Huron
. 26,622
61,224
Saginaw
69,753
136,452
Sault Ste. Marie.
. 10,580
18,452
Total Trading Area
Total Families
' Minnesota
Albert 23,185 38,524
Bemidji 13,925 13,332
Brainerd 23,344 28,963
Dulutli 65,708 66,388
Fergus Falls 17,670 21,262
Hibbing 34,926 37,313
Mankato 47,090 73,101
Minneapolis 369,373 785,686
Rochester 21,227 38,836
St. Cloud 38,473 49,633
Willmar 18,079 25,548
Winona 16,361 23,587
Biloxl 17,386
Clarksdale 28,999
Columbus 45,504
Corinth 24,513
Greenville 37,489
Greenwood 64,569
Hattiesburg 24,211
Jackson 88,513
Laurel 23,477
McComb 27,430
Meridian 46,898
Natchez 26,402
Tupelo 43,182
Vicksburg 36,954
Missouri
Alton 28,455
Cape Girardeau. . 35,318
Chillicothe 22,901
Columbia 23,507
East St. Louis 1 10,908
Hannibal 29,614
Jefferson City . . . 33,060
Joplin 63,222
Kansas City 259,404
Kirksville 18,544
Moberly 20,959
Poplar Bluff 34,242
St, Joseph 84,478
St. Louis .301,841
Sedalia 27,620
Springfield 117,965
University City . . 80,304
Com bi ned Circulation
16;330 9,708 20,492 9,087 15,566 24,255 12,425 38,349 6,815 8,585 16,268 5,634 19,013 11,256
33,090 20,705 7,706 17,835 78,252 24,010 1 9,709 36,648
187,263 10,050 10,368 12,966 40,410
448,503 10,488 38,707 54,273
Montana
Total Total
Trading Area Families
Billings 28,321
Bozeman 8,904
Butte 28,284
Glasgow 5,820
Great Falls 23,990
Havre 8,973
Helena 7,932
Kalispell 9,458
Lewistown 5,152
Miles City 12,106
Missoula 20,556
Combine Circulatio
28,83 12,39 26,92
4,82 29,82
8,57 10,17 13,47
5,02 10,63 26,53
Mebrasica
Beatrice 25,734 14,68
Columbus 18,186 9,77
Fremont 10,683 8,21
Grand Island 27,024 r <2rt;06
Hastings 22,446 15,58
Kearney 13,323 8,48
Lincoln 50,311 41,08
McCook 15,823 10,79
Norfolk 26,105 13,09
North Platte 15,701 12,44
Omaha 159,571 163,56
Scottsbluff 24,637 18,05
Nevada
Elko 3,463 6,48
Ely 4,054 6,47
Las Vegas 12,431 42,72
Reno 30,673 76,38
New Nampsiiire
. 9,531
16,22
19,053
44,0f
16,691
35,0J
13,027
29,7(
12,428
27,3;
11,424
24,8^
46,460
100,5«
Portsmouth
.. 11,529
33,3:
New Jersey
Atlantic City 42,335 153,5<
Camden 132,1 16 461, 8<
Elizabeth 102,774 227,5.
Hackensack 74,703 164,8^
Jersey City 158,929 276,7*^
Long Branch 44,775 118,6^:
Morristown 31,872 69,0: ^
Newark 259,356 505,1
New Brunswick . . 54,981 121,5
Paterson 129,348 248,1
Trenton .... 61,897 149,5